1. "No."(content development cooperation platform) will naturally not let this road go. For example, the early news portal has already established local departments and operated in depth. As well as the headline number, soon after the establishment of the open platform, it began to attach importance to the content of regionalization, set up city channels, establish in-depth contacts with local governments, media and enterprises, and award awards to the best and best regions from the media and MCN every year.
2. But the headline number is only to build a city channel, which may be restricted by the expansion of product lines. As for the implementation of strategies in deep operations, it is not as intuitive as Big Fish, Penguin and iQiyi. For example, Dayfish released the "Hunting Ground Plan" on 20 18, combining with local creative talents, focusing on supporting potential head creators, establishing a regional content ecosystem, and excavating original fine content in vertical fields.
3. Penguin has expanded and deepened Tencent's network media gene (Dacheng and other regional platforms. Com and Dayu. Com has been built before), and "Penguin City Plan" and "City Partner Plan" have also been launched. If you become a city partner, you can not only get the right to operate the city, but also get the corresponding rights and interests in terms of traffic, advertising sharing, brand and cultural innovation incubation.
4. Naturally different from the information development cooperation platform, iQiyi with video as the background has its own characteristics in targeting regional content (self-media, MCN, etc.). ). Compared with others, iQiyi is not simply attracted by traffic, incentives and rights, but by the city's policies and according to regional culture, helping local media to incubate content that conforms to regional characteristics. Such as Tianjin Quyi crosstalk and dialect combination, Sichuan cuisine and dialect.
On May 30th this year, iQiyi held the iPartner Regional Partner Conference in Tianjin. As for how to cover Tianjin, Iqiyi launched its self-media layout around language and culture, mainly focusing on local dialects, cross talk, folk art and other media, with a view to enriching the content matrix.
At the same time, for Jilin area, iQiyi mainly focuses on local universities, and explores the content value of this area by incubating and creating students' self-media.
6. Sichuan focuses on dialects, food and other characteristics, attracting hundreds of millions of users with interesting, informative and colorful personalized regional content. Not only that, in the second phase of the recently released Polaris Project, the extended version of Little Master's Food Season in the Office and Big Stomach King Mi Zijun are from Little Master and Big Stomach King Mi Zijun in Sichuan Local Food Account Office. There is also the recently released documentary "Freight Forwarders" with Hunan characteristics, which is the representative of Hunan's regional content. The successive launch of these regional contents will prove that the regional media is releasing strong potential.