As a jewelry brand with high value and emphasizing experiential consumption, Zhou Dasheng has always been customer-oriented, innovating new marketing models, bringing new products and creating new memories for consumers.
From 2065438 to 2006, Zhou Dasheng changed from time to time. With its unique product perspective and innovative brand concept, it creatively launched "situational style jewelry" to seek new development space under multiple challenges. "Landscape Jewelry" matches jewelry styles with customers' dressing styles, meets customers' jewelry matching needs in different situations, and realizes Zhou Dasheng brand's product appeal of "love and pleasure".
Through massive data analysis, professional evaluation and research and development by many senior people; D staff, and according to different female dressing theories, Zhou Dasheng has built a style system of mainstream target customers, which is divided into five styles: romantic, elegant, charming, natural and modern.
Romantic jewelry, creating a sweet, lovely, romantic and dreamy girlish style; Elegant jewelry, showing women's high taste and fashion sense; Charming style jewelry, showing the sexy style of female charm; Natural jewelry exudes a natural and easy-going atmosphere, and its shape is simple and comfortable; Modern style jewelry, interpretation of distinctive personality, and create a clean atmosphere.
Faced with the fragmentation of information and the homogenization of goods on the Internet, many consumers encounter "difficulties in choosing". Zhou Dasheng Tmall flagship store directly hit the pain point of consumers and boldly put forward "making the choice simple". This slogan with great Internet marketing has set off a wave of "minimalist style".
Zhou Dasheng hopes to recommend the most suitable products to consumers in the simplest way, so as to optimize the customer experience and promote brand marketing to a new height.
From July, 2065438 to July, 2007, Zhou Dasheng joined hands with Van Gogh, an art IP, boldly introduced the new and strived to create unique art jewelry. He paid tribute to Van Gogh with jewelry, advocated a positive attitude towards life with jewelry, and played a new trick in jewelry brand marketing.
On July10-July 16, Zhou Dasheng and Tmall held "Happy Hour Impression Party and Van Gogh's New Product Launch Conference" in Shanghai.
The press conference was very popular, and the master painter Huang painted on the spot, which pushed the atmosphere of the event to a climax; DIY area is crowded with people, and men, women and children all show their skills on the stage. There is also a magazine photo area, the proposed Van Gogh Museum and a new product display area, which attracts more than 90% people in the whole shopping mall. There are also several beautiful women and online celebrities who interact with consumers on the spot and lead the audience to perceive the beauty of the combination of jewelry and art.
The release of this new product also ignited the popularity on the mass platform. During the event, Weibo's hot topic about Van Gogh jewelry spread hundreds of millions. Looking at the millions of broadcasts on the live broadcast platform, we can see that Zhou Dasheng Van Gogh's new products are loved by young people.
Cross-border art jewelry, which combines jewelry and art, is the performance of Zhou Dasheng based on the crowd. Under the keynote of "Scene Jewelry" launched by Zhou Dasheng, we pay more attention to the product connotation.
Zhou Dasheng's cross-border marketing, situational jewelry, innovative retail model and online and offline integrated marketing are all committed to bringing more interesting marketing, better service and more convenient service to consumers.