Lao Fengxiang is a leading enterprise in the domestic gold and jewelry industry. The gold ornaments sold by Lao Fengxiang are popular and the product quality is also very good.

Lao Fengxiang, founded in 1848, has experienced 160 years and is a century brand of Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. Laofengxiang Company has developed into a large-scale jewelry enterprise group integrating science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., 4 professional branches including jewelry factory, silverware factory, gift factory and profile factory, as well as more than 60 chain jewelry stores, more than 300 specialty stores and 1000. In August of 20 16, Lao Fengxiang was ranked 365th in "Top 500 Chinese Enterprises in 20 16". Lao Fengxiang adheres to the brand development strategy and brand marketing strategy for a long time, takes the brand as the guide, expands the national market, and improves the marketing network layout. The leap-forward development strategy of enterprises has achieved remarkable results. The total national sales increased from 7 1 10,000 yuan in 2006 to 249.97 million yuan in 2006. Lao Fengxiang has more than 700 chain stores and more than 2,300 sales outlets nationwide, with a market coverage rate of over 90%, and is in a leading position in the industry. Lao Fengxiang has outstanding performance in brand, quality and style. Lao Fengxiang's gold is also clearly priced according to the international gold price of the day, and there will be no inflated price. In terms of production cost, Lao Fengxiang is almost the same as other brands, and the technology level is also the top in the industry. Overall, the "cost performance" is still very high. The quality of its products has also been affirmed by the public. Lao Fengxiang was founded in A.D. 1848. It is an old-fashioned national brand integrating science, industry, trade, production, supply and sales. It has a complete industrial chain and diversified product lines. It is a brand with profound domestic cultural heritage spanning three worlds, a banner of Chinese jewelry industry and a representative of excellent enterprises. Its research institutes, museums, professional factories, more than 3,200 jewelry stores, pawn shops and auction houses all over the country constitute Lao Fengxiang's huge industrial system, and its brand products have reached all categories of jewelry, and extended to related industries and cross-border products such as tourist souvenirs, handicrafts, watches and glasses. From 2065438 to 2007, Lao Fengxiang's annual sales reached nearly 40 billion, and his profits achieved double-digit growth. With the rapid development in China and the development direction of "based on Shanghai, covering the whole country and going global", since 20 12, Lao Fengxiang has opened 19 jewelry stores overseas and China. Laofengxiang brand has been shortlisted in the list of Shanghai Enterprises 100, Fortune China 500 and World 100 luxury enterprises 13 for many times. It has been ranked among the top 500 most valuable brands in China for more than ten years, with a brand value of 260.97 million yuan in 20 17 years. In 20 18, Lao Fengxiang was once again awarded one of the "BrandZ20 18 Most Valuable China Brands 100" selected by WPP, ranking first in the jewelry industry.