I. Current market situation

According to the statistics released by China Gold Association recently, in the first half of 20 15, the national gold output reached 228.735 tons, an increase of 17.662 tons over the same period of 20 14, and an increase of 8.37% year-on-year. Among them, gold minerals 19 1.689 tons were completed, and colored by-products were 37.046 tons.

At the same time, the consumption of gold in China decreased. In the first half of 20 15, the national gold consumption was 56 1.35 tons, which was 8. 10 tons lower than that in the same period of 20 14, with a decrease of 1.42%. Among them, gold for jewelry manufacturing industry was 4 12.29 tons, down 3.26% year-on-year, gold for gold bars and coins was 102. 13 tons, and gold for industry and others was 46.93 tons.

According to the analysis report of China Gold Industry Market Prospect and Investment Strategic Planning, from April 20 13 to the middle of 20 15, the international gold price has been in a downturn after a sharp drop. Judging from the global economic situation, the world economic growth rate may pick up slightly in 20 15, but the overall recovery is weak. The volatility of international financial markets and commodity markets has intensified, and non-economic factors such as geopolitics have a greater impact, and there are still many uncertain factors. With the strengthening of the US dollar, the prices of commodities such as gold, non-ferrous metals and oil are all running at a low level at 20 15, and the low price of gold may become the "new normal" in the next few years.

On August 1 day, 2065438, a report released by the World Gold Council on August 1 day showed that in the first half of 20 19, the global gold demand increased by 8% year-on-year, reaching 2 18 1.7 tons, the highest in the same period in the past three years.

Two. yield

1. Fight inflation

For decades, inflation has been very serious, and all countries have been troubled by this problem. The value of money depreciates, the purchasing power of money decreases, and money becomes worthless.

In some extreme cases, the national currency inflation is serious, and paper money will become like waste paper. Gold itself is a precious commodity, and the price of gold will rise with inflation, that is, gold offsets the loss of inflation and ensures that investors' assets will not be eroded by inflation.

2. Excellent hedging function

When the world political situation and economy are unstable, especially when there is war or economic crisis, all kinds of common investment tools such as stocks, funds and real estate will be seriously impacted. At this time, gold embodies a good hedging property.

Even in the face of economic crisis, the price of gold can remain unchanged or even rise steadily, maintaining the value of assets. With the continuous exploitation of gold minerals and the increasing demand, gold has become more scarce, and its awareness of risk aversion has been enhanced.

The market is hard to be manipulated.

In regional stock markets, there are many cases of market manipulation. However, the gold market belongs to the global market, and no individual or consortium has enough funds to control the global gold market, so the gold price can always be maintained at a level that reflects the actual supply and demand relationship.

4. Not easy to collapse

The stock and real estate markets are at risk of collapse, and once they collapse, investors will lose everything. Gold is a kind of non-renewable rare metal, the total amount of which has been mined exceeds half of the earth's reserves, and the supply of gold will only be less and less in the future, which makes the price trend of gold keep rising. Even if there are fluctuations in the middle, in the long run, the price of gold is still optimistic all the way.

1944, the price of gold was $35 per ounce, and now the price of gold has exceeded 1700 per ounce. During this period, the price trend of gold has been rising continuously, and investing in gold will not encounter market collapse like investing in stocks and real estate.

5. It can be traded 24 hours a day

Gold is not a national exclusive trading product, but a global trading product. Therefore, when the gold market in one country is closed, the gold market in another country in the world is opening. Because the trading hours around the world are connected in a line (as shown in figure 1), gold can be traded at any time.

6. Global access

In ancient times, people all over the world regarded gold as the best travel expense for long-distance travel. By 20 19, gold will still be the world currency.

As long as you have real gold in your hand, banks, jewelers and gold merchants all over the world can convert gold into local currency, and gold can pass around the world unimpeded, and its currency status is more stable than that of the US dollar. In addition, gold is also a recognized asset all over the world, and people all over the world have a * * * understanding of its precious value.

7. There is no depreciation problem.

Almost all luxury goods will encounter depreciation problems, such as famous bags, watches and cars. You can't sell a brand-new one at the original price when you buy it back. After a long time of use, the value has depreciated sharply, and it may not even be worth half of the original price. However, there is no devaluation of gold, and its brilliance and value are permanent.

When gold ornaments become pale after being worn for a long time, the value of gold itself has not decreased. There is no discounted second-hand gold in the market. Gold can restore its original luster as long as it is washed again, and it can be melted and made into brand-new gold ornaments or gold bars at any time.

8. The value is stable and lasting

Luxury goods can't be preserved. Can houses and land be preserved forever? Not to mention the 70-year house use right implemented in Chinese mainland. After a long time, the maintenance of the house is also a big expense, and the land cannot be preserved forever. In case of natural and man-made disasters, the value of the land will be greatly reduced.