1, the full name of CK is: CK is CALVIN KLEIN in English, which can also be written as Calvin Klein; Chinese full name Calvin Klein
2. English pronunciation of 2.CK: [? k？ Lvin klein], note that the stress is in front;
3. introduction to 3.CK:
Calvin Klein (CK), an American fashion brand, was founded in 1968. Its founder is Calvin Klein, a designer of the same name, who has won four famous clothing awards in a row. Its founder Calvin Klein 1942 was born in new york, USA, and studied at the famous new york Fashion Institute (F.I.T).
4. The main products of 4.CK:
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Calvin Klein is a clothing brand named after its founder. As a global fashion lifestyle brand, Calvin Klein owns four brands, CK Calvin Klein (high-end ready-to-wear), Calvin Klein jeans (denim fashion), Calvin Klein underwear (underwear) and Calvin Klein show (fashion sports), and also deals in third-party products, such as perfume, watch jewelry, glasses, pajamas and swimsuits.
5. Calvin Klein's design philosophy is:
Modern and simple, comfortable and gorgeous, casual and elegant. A * * * mainly has three clothing routes, high fashion, high ready-to-wear and denim series. One of its important styles is sexy, which creates a perfect artistic image in advertisements.
? Calvin Klein has always insisted on perfectionism, and every CK fashion looks perfect. Because it embodies the full New York lifestyle, CK's clothing has become the favorite brand choice of a new generation of professional women.
6.CK brand positioning:
Calvin Klein (CK) owns three brands: Calvin Klein (CK haute couture brand), CK Calvin Klein (CK haute couture brand) and Calvin Klein jeans (CK jeans brand). In addition, CK also deals in casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses, household items and so on.
The former belongs to luxury goods, and the latter belongs to the Volkswagen 3 Series brand all over the world.
Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexiness" presented by strong visual impression has always been synonymous with Calvin Klein's advertisement, which makes Calvin Klein walk in the forefront of fashion at any time.
7.CK product positioning:
Ck clothes are mainly young styles, and the styles of basic ck clothes are relatively young and urbanized.
The high-end brand of ck clothes can be ranked among luxury goods, but it can only be counted as the middle and lower reaches, not as good as the top luxury goods in the real upstream. Among them, ck's denim series and ck's underwear series belong to the public level. In addition to the new style, ck clothes are also fast-digestible products in the United States, and the grade is similar to GAP and Uniqlo.