The answer is Ama, a family brand of Italian handmade jewelry that originated from 180 years ago, and entered China in 1998. In the jewelry world of AMA, there are no superficial imitators or blind followers; Abandoned the complicated design language, but also abandoned the rough and inferior industrial aestheticism, only the abstract and romantic elegant image, only the exquisite and fresh concise lines. "The combination of reason and emotion" and "the combination of fashion and classics" are the best summaries of the transcendental style of AMA jewelry. AMA = the simple general form of the third person singular of the love verb amore, so, ama means (he/she) love.