BLUEBOX Jewelry was founded by Mr. Jia, a Singaporean returnee, and is dedicated to the customized jewelry brand of Japanese and Korean international precision diamond rings. 1 BLUEBOX is different from the traditional jeweler's business model. It takes "customizing the most perfect diamond ring in the world" as its brand core and creates "free choice and customization" service. In the blue box, customers can choose their favorite Japanese and Korean international seiko styles and international GIA high-grade diamonds to customize a perfect diamond ring for themselves. BLUEBOX Diamond Ring pioneered a unique "jewelry direct selling benefit" model, which pushed the inside story of saving money to buy diamonds to the whole country. At present, "Jewelry Direct Selling Benefit Show" has been held with local media in dozens of cities across the country, which has become the object of many latecomers competing to learn and imitate.