In this trend, the most popular among players is balenciaga's black socks speed training shoes with white background. If you pay attention to the shoes on people's feet on the street, the frequency of this pair of shoes is quite high, whether it is bought for 3 thousand yuan or 300 yuan. Demna Gvasalia also took this pair of shoes to the extreme and designed a jumpsuit.
Sock Racer provides a new idea for the design and use of sports shoes, which can be worn on the feet like socks. Compared with stiff leather and plastic, a thin layer of "cloth" is more comfortable to wear, but the design of external buckle is still not easily accepted by mainstream aesthetics, and Nike has never found a better solution to improve the stability of shoes.
Until 20 12, flyknit technology appeared.
Flyknit increases the strength of knitted fabrics and can better fit the surface of feet. In Nike's words, it means "controlling people's feet, not shoes". More importantly, flyknit realized the mass production of this woven fabric through machine weaving.
When Nike and fragment design, a design company in Hiroshi Fujiwara, launched the cooperative fund in 20 14, Socracer using flyknit technology finally became popular. In addition, Nike also spent a lot of resources on flyknit and applied it to more sneakers, but the appearance was not very attractive.
Adidas really leads the trend of street socks and shoes. One year after the launch of flyknit, Adidas launched primeknit technology (the two companies have also filed lawsuits on this technology). Since then, many explosive sneakers have adopted primeknit technology, such as NMD, Tubular and Yeezy 350. The new NMD CS 1 18 will be released this year. It looks more like socks without shoelaces and plastic support.
Compared with performance, Adidas obviously put a lot of thought into the appearance of socks and shoes.
Professional basketball shoes also absorbed this trend in turn, integrating the design of trendy socks and shoes into high-performance sports shoes. The LeBron 15 launched by Nike this year is an example. This pair of "James's favorite" sneakers adopts an upgraded version of flyknit, and the soles combine Zoom Air and Max Air for the first time. In addition to demonstrating its high performance, the shape of LeBron 15 is also integrated into the trend design, and it has launched a joint model with KITH, and the embroidered upper has added leather design.
"The first thing people need to know about LeBron 15 is that this brand-new Nike Flyknit has never been used in actual combat shoes before," lebron james said in a press release. "It looks great too. Jason and I have been working together since LeBron 7. Since then, we have been discussing how to make sneakers not only have excellent performance, but also have a unique style. We want to design a sports shoe that makes everyone feel great when they wear it. "
The high street brand, which has always contracted the annual fashion trend, has fallen behind in this respect. In 20 16, high street brands Marni, DKNY, Fendi, Acne and so on began to introduce socks and shoes one after another, and of course, the most popular Balenciaga family.
But they also pushed the trend of socks and shoes to a climax. According to the data compiled by fashion e-commerce, since the first quarter of 20 17, the number of socks and sports shoes in the luxury market has increased by 220%, and the average price is about 4 10, with only 5% discount.
Following the rapid replication of ZARA and other fast fashions, more people put on socks and shoes, and various varieties appeared, including socks, socks, loafers and pullovers. ......
In the last century, high street brands may not pay attention to the new tricks of those who make sports shoes.
"Since the beginning of the 20th century, we have been on a' comfortable' track. In the19th century and the early 20th century, clothes were not something that made you feel comfortable. It shows social status and etiquette ",assistant curator of FIT Museum of new york Fashion Museum," Cowboy? Emma mcclendon said.
Mcclendon's "comfort" refers to our requirements for dressing up in life. Clothing from showing class to pursuing comfort and nature is related to the rise of the American middle class. "When we imagine our country is a democracy, we provide a uniform for this democracy," mcclendon said.
In other words, the rise of sports and leisure is related to the lifestyle of the American middle class, which has influenced people's closets under globalization.