Tiffany. Of course, the eye-catching highlight is not just the dazzling wedding ring series. Since young girls to mature women with successful careers can be crazy about it, its charm should not be underestimated! Why on earth is Tiffany Blue considered as the happiest representative color in the world? Where did the reputation of the king of diamonds come from? This time it was the editor who revealed Tiffany &; Co.' s 10 little secret lets you know why it becomes the most popular jewelry in the world in one second!
Secret 1: What is the color that makes women all over the world scream for?
Tiffany blue is the favorite color of many girls, and no one can escape its unique charm. This is because Charles Lewis Tiffany, the founder of the brand, decided to use color to interpret the love in his heart after he founded the brand at that time, and regarded color as a trademark, which not only has recognition, but also can develop the uniqueness of the brand.
Secret 2: Tiffany blue is the color of eggshells!
The background color of Tiffany blue is the blue of robin eggshell. The color of robin is called the most special blue in history. It symbolizes the happiness and loyalty of love and has been regarded as a wedding mascot since ancient times. Especially robin's eggs, pink and blue-green, look very elegant like gems. Originated from 1850, Eugenie, queen of Charles Louis Napolé on Bonaparte, the second emperor of France, has a special liking for this elegant blue. Because she was a fashion icon in Europe at that time, the founder had this idea and decided to use it as the iconic color of the brand.
Tip 3: Although this color is very popular, don't use it indiscriminately!
The unique Tiffany Blue has its own exclusive trademark, and no brand can use it. 1998, in order to protect intellectual property rights, the founder Tiffany registered the blue color used by Tiffany as an international standard color card, so this blue color became a registered color trademark.
Secret 4: exclusive Pantone color number, but no one can find it!
After registering the trademark, Pantone, the global color authority, is Tiffany &；; Co. created a unique color number, numbered Pantone 1837, but it was not used in public at will, so this color could not be found in Pantone's color guide at all. No company or manufacturer may print Pantone 1837 unless authorized by Tiffany. It is worth mentioning that after owning the exclusive color number, it first appeared on the cover of the blue book as the market number 1845, and then it was widely used in shop decoration, boxes, paper bags and so on.
Secret 5: The only thing the whole store doesn't sell is this ordinary little box?
The Tiffany box that girls all over the world are willing to pay a lot of money for is actually not for sale. Even if you are a lady and have tens of thousands of banknotes, you still can't keep this romantic little box for yourself. In addition to the classic Tiffany blue, the box is also tied with a white ribbon representing purity and innocence. This is an elegant and irreplaceable symbol, and no one will fall in love with it! If you want it, you can only buy Tiffany &; Company goods.
Secret 6: Little Egg on the Box ...
It is said that in special festivals, the ribbon tied on the small box will be changed into red style. Tiffany &; The company is an old face font in Baskerville. As for cartons, Pantone authority specially produces blue wrapping paper for Tiffany, not Tiffany &；; The company produces and sells!
Secret 7: Thanks to this classic actress!
Speaking of Tiffany &; Co will naturally think of "Breakfast at Tiffany's" starring fashion idol Audrey Hepburn. Not only is she wearing Tiffany &; The company's diamond necklace, and the most famous scene, set Audrey Hepburn hanging out in front of the window of a jewelry store and enjoying breakfast at the same time, and that jewelry store is Tiffany &; Company. Although there are many Tiffany's in movie titles and movies, there is actually no investment relationship, just Tiffany &; Limited, just to provide a venue. At that time, in order to shoot, the store also specially opened the store on Sunday when the store was closed. I heard that about 40 security guards were sent to protect those precious jewels.
Secret 8: the digital code hidden in the diamond
Tiffany strictly controls and abandons 99.96% of the world's gem-grade diamonds, and intends to directly purchase rough stones. If the inclusions affect the beauty or durability of diamonds, Tiffany must not use them. Only 20% of diamonds mined from diamond mines can become gems, and the rest can only be used for industrial purposes because of defects. And in 30% of diamonds, most of them contain flaws visible to the naked eye. )
Secret 9: Why did you become the only bachelor in the world?
Among many jewelry brands, only Tiffany &; The company enjoys the reputation of "King of Diamonds". The reason can be traced back to 1878. Charles Lewis Tiffany, the founder of the brand, bought a "yellow diamond rough stone" weighing 287.42 carats, and then the rough stone was sent to Paris, where it was sold at Tiffany & Under the supervision of Dr. George Frederick Kunz, the chief gemologist of Co, it was cut into a pillow-shaped brilliant cut diamond weighing 128.54 carats; Compared with the traditional 58-face bright cutting, it has increased by 24 faces, reaching an unprecedented 82 faces. This move makes the brand a global diamond authority.
Secret 10: petty bourgeoisie can afford it.
Entry-level wedding ring is a classic hot-selling commodity Tiffany set platinum six-claw diamond ring, Tiffany &; Co.' s diamond ring is highly recognizable, and the brand retains the fine craftsmanship of/kloc-0 more than 30 years ago. Each diamond ring is hand-carved, hand-cut and hand-polished. The purchase will also be accompanied by a diamond appraisal certificate of a specific brand. There should be no other company in the market that can endorse its own diamonds like it! In addition, few people know that, in fact, all Tiffany stores in the world provide customers with Tiffany-inlaid classic six-claw diamond rings, and provide unlimited life-long free cleaning services.
10 above about Tiffany &; You should understand the secret of co. after reading it, especially the real reason why it has become the most popular jewelry in the world!