The website can make money, so you must take the initiative! People's efforts, as a personal website, we can own our own products, sell them ourselves and make money by ourselves!
First, the feasibility of independent operation of personal websites.
Internet users are growing rapidly. Another survey shows that the average income level of netizens has increased, which means that the consumption level of netizens has also increased. Why does our personal website rely on advertising to make money? Can't you change your mind? For example, your website has about 1000 daily visitors (that is, about 1000 people enter your "store" every day). Advertising is equivalent to acting as an agent for other people's products. Even if it is sold, it can only return part of your profits. But if your "store" sells its own products, then most of the profits are in your own hands. Making money from advertising is just a by-product of the website. The real product is your own website. Remember: your website is a gold mine. Maybe you just mined the minerals at the level of "views", and the deeper minerals may not have been developed yet! You can sell the products of your website, for example, print the fine contents of your website into a book, and then sell your books online. No matter how many business methods there are, the key is to keep exploring! I will tell you how to manage your own products according to my observation of the Internet and my own practical experience. For online merchants, we must first have a peaceful attitude! Because there are not many netizens in China after all, so don't expect too many online merchants to bring you great benefits. We should take online merchants as an exercise and say a realistic sentence: "Make small money now and make big money later". This is my strategic view on the "long-term battle" of online business.
Second, examples of personal websites making money
The author gives two examples below. These two websites conduct business activities from different angles.
1. Online Bookstore (www.zkok.net)
This is an online self-study bookstore. Students who take part in the self-taught examination know that it is a very troublesome thing to buy teaching materials from the self-taught examination. So Teacher Zhuang of Shaxian County, Fujian Province set up this self-study bookstore, and after the approval of the provincial self-study office, he issued a document agreeing to conduct a pilot online book sale. This website adopts asp network programming technology (/other/cd.htm).
Xiaohui is a good programmer. He not only writes well, but also writes well. What's more, he has a strong sense of business! He burned the article records of his website for more than three years into CDs, and then sold them through his website, with some source program packages attached. Xiaohui's website has a large number of loyal users and a large number of daily visits, which has laid a good marketing foundation for CD sales. Let's roughly calculate the cost: according to the information on Xiaohui's website, the price of a CD is RMB in 68 yuan, and the loss cost of mailing +CD+ burner is about 12 yuan, of which the profit is very considerable! The diversification of its payment methods is worth learning from many websites, including post office remittance, China Merchants Bank transfer and wire transfer.
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Third, personal websites make money.
1. Business strategy
The general strategy of making websites is to attract attention by content, that is, to exchange views for free. But websites are enterprises, and personal websites are individual enterprises. In order to survive, enterprises must make a profit, so now the free lunch on the Internet is gradually decreasing, and websites are beginning to develop in the direction of charging. Personally, I think that if a website wants to operate successfully on the Internet, it must adopt the strategy of combining free and charging. You may think this strategy is contradictory. I understand it this way: relying on attracting visitors for free and providing paid services for visitors who are willing to enjoy more professional and thoughtful services. For example, there are many dating sites on the Internet at present. In order to attract members, they do not hesitate to advertise on their personal websites (personal websites give a member a dollar) and provide some free services to members. But free service is always free, just like free email, it will always make you unhappy. Marriage websites only provide professional and thoughtful charging services for members. Therefore, some personal websites only provide free services, and do not consider the paid services thoroughly.
2. Marketing means
There are many marketing methods on the Internet, such as mass email, forum message, search engine registration, mass QQ (or ICQ) information, etc. E-mail mass sending is a popular way at present. It is very efficient to send business information to customers or business partners in a short time by using the mass sending function of e-mail. You can use Advanced to search and build mailing lists.
Extractor "software can be downloaded at 202.107.104.34/soft/down/aee.zip. Mailing lists can also be used to organize mailing lists.
Suggestion: You can use "Express Mail Grouper 3.0" to send commercial mails in groups, and you can go to nj.onlinedown.net/down/efbes_setup.exe..
Go download it. For the transmission of instant messages, you can use "ICQ Story", a commercial software that can automatically send URLs and messages to all ICQ users around the world without the authentication of the receiver. The download address of the beta version is 202.107/104/34/soft/down/icqzdy _ steup.exe. Login search engine can use "Login Raiders", and the download address is www.newhua.com/addur..
1202.exe .
3. Analysis and comparison of various payment methods
Perhaps the most unforgettable thing is the excitement of receiving the first money order, but it gets annoying after a long time, because it is always a waste of time to go to the post office to queue up for remittance, and the remittance speed of the post office is too slow. At the same time, for those customers who are waiting to receive the goods, if the long process of mailing the draft is added, it will affect their mood and may reduce their interest in e-commerce consumption. But from another perspective, most people are still willing to send money from the post office, because they are not familiar with the express remittance business of CCB or other banks, and they still like this inefficient payment method. So you must leave your mailing address for your customers to pay. Online payment is an advanced and fast payment method. For internet addicts, China Merchants Bank is the first choice, and its "one card" can directly support online transactions. However, at present, China Merchants Bank has only opened branches in provincial capitals and some economically developed prefecture-level cities, which may bring inconvenience to your customers' payment! At this time, you can choose China Construction Bank, which has branches all over the country, and its newly opened "Express Huitong" business can remit the payment from different places to your account in just 24 hours. At the same time, CCB also has online banking and telephone banking, so you can check whether the money has arrived by phone or online without leaving home! Personally, I think this is a better electronic payment scheme. At present, domestic e-commerce is not mature enough, and customers have to go to the bank to carry out the "Express Huitong" business. After the popularization of online banking, online electronic transfer will further facilitate customers' payment.
4. Logistics solutions
Goods are usually sent to customers by parcel or express mail. This mainly depends on whether the customer urgently needs this product. You can indicate on the product introduction page that customers can choose the delivery method. The general parcel fee is 5 yuan RMB, and the courier fee is 20 RMB (the specific fee depends on the weight of your product). If you think it's a waste of time to always run to the post office, you can contact the post office marketing agent to mail it.
5. Skills of selling goods
In network marketing, we should hold a sincere attitude and fill in the company information truthfully. False or irresponsible information will seriously damage the reputation of the company. When using the mass mailing tool, we must carefully select the customer base to avoid spam. From the practical experience, mass mailing is a better marketing method, which is much better than the banner propaganda at the top of the website. Every time I send an email, I can receive several orders, so personal websites must pay attention to let website visitors subscribe to your mailing list (you can apply in Boda and Hope, and the specific methods will not be described here), and at the same time, you must skillfully conceive the propaganda language and package the product image! A single advertising form may easily annoy customers. javascript can be used to realize banner rotation (rotating display) or advertising text rotation display. Also, advertising banners must be beautifully made and have many styles, so that visitors are interested in clicking and buying. It is best to put a counter on the number of advertising pages of goods, so that the relationship between the number of views and the number of purchases can be counted.
Four, personal website management matters needing attention
Careful readers will certainly find the above-mentioned "Self-taught OK" website with an "Internet Information Service Registration CertificateNo.". : minimum ICP Bei 0 10002 ". If you want to make your personal website bigger, you must abide by the relevant laws of the country. For details about Internet service authentication, please consult the local communication administration.
References:
/web/wlyx/20050 1/50 13 . html
The process of opening a shop online
The first step is not online at first, but in your mind.
You need to find out what kind of store you want to open. At this point, there is no difference between opening an online store and opening a traditional store. Finding a good market and having competitive products are the cornerstones of success.
The second step is to choose a platform or website to open a shop.
You need to choose a website that provides a personal store platform and register as a user. This step is very important.
Most websites will require the registration of valid certificates such as real name and ID card. People are very popular when choosing websites.
Whether to charge or not, the charging situation is a very important indicator. Now many platforms offer free shop opening services, which
Can save you a lot of gold.
The third step is to apply to the website for opening a shop.
You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, it should be classified as "jewelry".
Jewelry, watches, glasses "in the" watch "category, so that your target users can find you accurately. Then you need to defend yourself.
Your store has an eye-catching name, and which store users click on in the list depends more on whether the name is attractive or not. some
The online store displays personal information, which should be truthfully filled in to increase trust.
The fourth step is to purchase goods.
You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key. You can choose another sales method here.
For example, you can choose the way of consignment, mainly for online shop owners with less start-up funds. And its
His sales model remains to be studied and discussed!
Step 5, log in to the production LV.
You need to put the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each commodity.
Fill it in on the website, preferably with pictures of the goods. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such businesses.
Only names will appear on the list. In order to increase the attraction, the picture quality should be as good as possible and the explanation should be exhausted.
The quantity is detailed. If you need to send it by post, you'd better specify who is responsible for the postage.
Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, bite price and so on.
Items are set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If it's a biography,
All shopkeepers need to mark the price of 150 yuan first, and then lower the price if they can't sell it. But online bidding won't
Similarly, the seller must first set a starting price, and the buyer will bid upwards from then on. The lower the starting price, the more interested buyers are. Some of them.
The seller sets 1 yuan to start shooting, which is a good way to attract attention.
However, if the starting price is too low, there is a risk that the final transaction price will be too low, so the seller had better set the reserve price at the same time, such as 105 yuan.
It is to ensure that it will not be lower than the reserve price of the goods. Another disadvantage of starting at a low price is that it may imply that you are willing to pay a very low price.
Selling goods at a low price makes the auction linger at a very low price. If the seller feels that waiting for the auction to end is too long
Dragon, you can make an offer. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that if there are several buyers
If you are interested, you can't ask too much. Sellers should make use of these settings according to their own specific conditions.
The sixth step is marketing promotion.
In order to enhance the popularity of your own store, it is necessary to carry out appropriate marketing promotion at the beginning of opening the store, but it is not enough to limit it to the Internet.
It should be promoted through online and offline channels. For example, the location of "popular product recommendation" on the page with high traffic on the purchase website will
The commodity names on the commodity classification list are bold, and pictures are added to attract attention. You can also use free advertisements, such as
Other stores and websites in link exchange.
Step 7: Sell services in China.
When deciding whether to buy or not, customers are likely to need a lot of information that you haven't provided, and they will bring it up online at any time.
You should reply patiently and promptly. However, it should be noted that in order to prevent sellers from evading transaction costs in private transactions,
Buyers and sellers will be forbidden to provide any personal contact information online, such as email address and telephone number, or they will be punished.
Step 8: Deal.
After the transaction is completed, the website will inform the contact information of both parties and conduct the transaction in the agreed way. You can choose to meet and trade, or you can
Deal by remittance or mail, but as soon as possible, lest the other party doubt your credit. Do you provide other after-sales service?
Service also depends on the prior agreement of both parties.
Step 9: Evaluate or complain
Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give it to the other party.
Review and get the praise of the other party through good service. If the transaction fails, give a bad review or complain to the website.
Reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on its credit.
Step 10: After-sales service
Undoubtedly, perfect and thoughtful after-sales service is a very important chip to keep the business lasting, which is different from
Keep in touch with customers and do a good job in customer management.
The operation mode of opening a shop online:
If you consider opening a shop online, you should choose your own business model according to your actual situation. on-line
There are three main ways to open a shop:
1) Online store opening and offline store opening are combined. This kind of online shop is supported by offline stores, and the price of goods is low.
Good position and sales skills, easy to gain the recognition and trust of consumers.
2) Full-time online shop operation. Operators put all their energy into the operation of the website and take opening a shop online as their whole.
The work department regards online store income as the main source of personal income.
3) Part-time operation of online stores. Operators will run online stores as a sideline. For example, many students now use their spare time.
Run an online shop. There are also some professionals who use the convenience of their work to open online stores and increase their sources of income.
Product article
Choose the right product to catch big fish.
If you want to open a shop online, you must first have goods suitable for online sales. Not all goods suitable for online sales are suitable.
Personal store sales. The author helps you choose products through three competitive strategies.
Things are scarce, so don't choose goods that can be bought everywhere. Because these goods can be bought everywhere,
Why do buyers still want to buy you? If postage is added, it will definitely be more expensive than other places. Even if you can sell it, you can't earn it.
Money. You need to find some rare goods, so naturally someone will pay a big price for your goods. Differential is also applied here.
Competitive strategy.
The second is to use the regional price difference to make money. Many goods are in different regions, and the prices vary a lot, such as electrical appliances.
Coastal cities such as Guangdong are much cheaper than inland, and the collections of ancient capital cities (Beijing, Xi 'an and Luoyang) are more convenient than coastal cities.
It's much more suitable, so you should look around and find the rich goods around you that are not available elsewhere, so that you can
Can sell for a good price! Here, the cost leadership strategy also applies.
Don't be unfamiliar with the familiar. If you love handcraft, cross stitch, hand painting and creation.
For creative things, you might as well open a DIY shop. Specialty stores are popular everywhere. Because of something special
Less, it is easy to attract people. If you are good at photography and like digital products, whether you have a physical store or not.
Shop, you can try it in this respect. The most important thing is to become an expert in this field. Take the initiative to answer questions from members,
Provide members with knowledge about the goods you sell. After a long time, the word-of-mouth effect has improved. When people consider shopping in this area, they will
I will think of you first. In short, everyone has his own specialty. At any time, you should learn to give full play to your strengths.
It is very important not to take your own shortcomings to spell out the advantages of others. Here, the specialized relative innovation strategy is also applied.
According to the suggestions of the insiders, by subdividing the goods sold online, it is found that there are generally goods suitable for online shop sales.
The following functions:
1) Small size: it is mainly convenient for transportation and reduces transportation costs.
2) Higher added value: a single commodity with a value lower than the freight is not suitable for online sales.
3) Unique or fashionable: The goods sold well in online stores are often unique or very fashionable.
4) Reasonable price: If the same price can be bought offline, no one will buy it online.
5) Understanding through the website can arouse visitors' desire to buy: if this kind of goods must be seen with their own eyes to achieve the trust needed for purchase, then it is not suitable for opening a shop online for sale.
6) Not offline, only online, such as foreign trade order products or products directly brought back from abroad.
When you choose one or several types of products, you should start market research to understand your customers and competitors, and then determine whether your choice is correct, because many times your choice is based on your own experience or asymmetric information, and your judgment is often wrong, which may eventually lead to your business failure. For small-scale entrepreneurial activities such as opening online stores, we provide some basic market research methods:
1, you can take out your ideas or samples and listen to the opinions of your relatives or friends, because many of them may be your potential customers. You can also consult some industry professionals and experts and listen to their opinions. Don't think that some people don't know how to surf the Internet, so they are not my customers, so I don't need to investigate them. This idea is wrong, because opening a shop online is only a marketing channel, and it doesn't mean that products that nobody wants are available online. Only products that someone wants offline will be sold online, with good cost performance.
You can go online to see if other people's online stores sell this product. If there is, it means that there is a market for this kind of products, but whether such a market is your market depends on whether your products have a competitive advantage. If it is the same brand, it mainly depends on whether the price has an advantage. If it is a different brand, it depends on the influence of your brand and the cost performance of the product. If not, offline research will be done at this time. If you can form a certain buying order, congratulations. When you open a shop online, you have something that others don't have, which forms differentiated competition and is also your core competitiveness. Maybe the price is higher, and some people will flock to it.
At the same time, we should also pay attention to abide by national laws and regulations and not sell them online.
1) Weapons and ammunition, controlled knives, cultural relics, obscene articles, drugs and other commodities whose sale is prohibited or restricted by laws and regulations.
2) Fake and shoddy goods.
3) Other goods that are not suitable for online sales, such as medical devices, medicines, stocks, bonds and collateral, stolen goods, smuggled goods or goods obtained from other illegal channels.
4) Goods for which the user has no ownership or control.