Doing a good job of content can show our product elements more comprehensively.
Establishing channels can expand our sales network.
Optimizing the payment process can improve the consumer's willingness and speed up the transaction.
So what should be done to optimize the payment process, or what principles should be followed, and what methods can be used to optimize the payment process to the extreme?
The underlying logic: help others and get development.
As we all know, in the traditional delivery process, we always have to go through a fierce battle with our customers, constantly changing plans, constantly bargaining, and constantly making profits. In the end, we may be able to reach a deal, but in the end, we and our customers are very tired, which is a very time-consuming and energy-consuming process for both sides. This is not the process of * * winning * *.
However, in the course, Sophia Kao told us that even the traditional delivery process for so many years can be optimized under the sincere knife.
Dialogue 1: From the perspective of how to help each other solve marketing problems.
The second conversation: give the real price directly and give the customer the desired income.
It is said that shopping malls are like battlefields, but why not turn battlefield thinking into win-win cooperation thinking? When we stand in the customer's point of view and seek benefits for customers, at this time, customers will be happy to discuss with us instead of fighting like a slap in the face. When we provide customers with more than expected value and meet their needs, all the payments will naturally come.
Taobao believes that everyone has been there, so what is the payment process of Taobao? Usually, we enter Taobao APP or Taobao official website, search and choose what we want, then bargain with customer service, and finally make a deal.
But for merchants, this trading method is really passive, so we can see that many Taobao merchants run their own media, such as Weibo. They will create their own personal IP from their own media. When we pay attention to him from the media, we will take the initiative to search and even be introduced into our own private domain traffic by merchants. When the seller is on his private platform, we may place an order quickly, so as consumers, we will enter a new payment process scenario.
Moreover, in addition to the public domain platform, Taobao itself also provides many display methods for merchants, such as live broadcast, such as making videos. It can be said that Taobao's ordering and delivery process has been constantly transforming, and as consumers, we are not even aware of this transformation.
After talking about ordinary consumer goods, let's take a look at whether the distribution process of high-end consumer goods can be optimized.
Jewelry is believed to have been seen by everyone, and it is almost an item that everyone will consume in his life. In the common delivery process, it is usually like this.
1. Hire celebrity endorsements with heavy money, position the storefront at high end and decorate luxuriously.
2. There are security guards in suits and ties and meticulous shopping guides.
3. Generally, there will be supporting drinks, cakes and rest areas.
Generally speaking, this kind of service and payment process is quite good, but where is the problem? It is the serious homogenization of the industry. If everyone is like this, it will be difficult to highlight their own advantages and stand out.
However, there is a man in this world named Yi San Ishikawa, who optimized the delivery process of jewelry to the extreme. We can look at the picture and see how it is optimized.
To tell the truth, when I saw this delivery process, my heart was quite shocked, because I felt that Mr. Ishikawa did not regard every transaction as a transaction. He regarded every customer as the most distinguished guest, and he made every customer enjoy the most distinguished and extreme service.
As a customer, the most valuable thing in this transaction may not be the transaction itself, but a lot of very valuable jewelry history knowledge and the most distinguished treatment, which may never be seen in the British Museum. It is this ultimate service that has reversed the customer's understanding of jewelry, and at the same time completed the change of customer's jewelry consumption mentality, and the transaction was reached like a flowing stream.
These are today's study notes, so for the delivery process, we might as well think about what can be optimized for our products. How to optimize it? In the course, Sophia Kao told us that as long as we are willing to learn, there is room for iteration in the payment process of each industry regardless of the amount.
See you next time. )? "Wow, haha ~