The gold-lettered signboard of Chinese jewelry is different from other jewelry brands appearing in Henan, and the unique value of Chinese jewelry can be seen from the name. You know, as far as the domestic jewelry market is concerned, it can be used? China? Professional jewelry companies with titles are extremely rare. What else? China? These two words themselves are the most valuable gold-lettered signs of jewelry brands. What's more, behind the brand of Chinese jewelry, there is a deep background of central enterprises of China Jewelry Import and Export Corporation. For decades, Chinese jewelry has been the abbreviation commonly used by Chinese jewelry import and export companies in the jewelry industry at home and abroad. Whenever Chinese jewelry is mentioned, people in the industry know that it refers to China Jewelry Import and Export Corporation. Nowadays, Chinese jewelry has become an independent commercial brand with the national prefix carefully created by China Jewelry Import and Export Corporation for the domestic market, and has completed the trademark registration. Not only that, Chinese jewelry has a good brand heritage and history. When it comes to the history of Chinese jewelry, it needs to be traced back to 1985. Before 1985, China Jewelry Import and Export Corporation was not born, and it was also in this year that it was transformed from the jewelry department of China Arts and Crafts Import and Export Corporation under the former Ministry of Foreign Trade and Economic Cooperation. Its original intention was to develop China's jewelry industry, which was managed by China Jewelry Import and Export Corporation, and the company's functions changed from management to management. At the beginning of its establishment, it mainly engaged in the import and export trade of precious metals such as gold and silver, and later listed diamonds and pearls as a kind of commodity, which was exclusively owned by Chinese jewelry. Over time, with the adjustment of policies, Chinese jewelry has gradually developed into a large-scale enterprise integrating production, processing, import and export trade and domestic sales in the tide of market economy. From this perspective, Chinese jewelry not only plays an important role in the development of Chinese jewelry industry as a leading enterprise, but also appears on the international jewelry industry stage on behalf of China. Today, Chinese jewelry not only has branches in Shanghai and Guangzhou, but also has its own production and processing base and training center in Beijing, which has opened a new round of market layout.
New Journey: Chinese Jewelry Want to Layout Henan On the new journey of Chinese jewelry, Henan is undoubtedly a very important stop, and it is also a stop with high market layout efficiency. According to the available data, up to now, Chinese jewelry has two counters in Zhengzhou, and there are more than 20 stores and counters in the province, covering many third-tier cities in the province such as Gongyi, Gushi, Dengfeng, Ruzhou, Qinyang and Yuzhou, as well as core cities such as Kaifeng and Shangqiu. And this data is still increasing, especially in the past two months, Chinese jewelry will soon add more than 10 counters in Luoyang and Jiaozuo. This layout efficiency undoubtedly benefits from Henan jewelers' recognition of Chinese jewelry product system and product concept. As a Henan jeweler who is about to join Chinese jewelry said: As a local jeweler, what I value most is the inclusive product concept and product system of Chinese jewelry with oriental heritage as the core. Careful citizens can easily find that as far as most jewelry brands in the province are concerned, their product systems are mainly based on one or two kinds of jewelry. The advantage of this product system is self-evident, that is, it is more conducive to the brand to specialize in one or two kinds of jewelry. Its disadvantage is that for jewelry franchisees, if they need a full range of jewelry stores, they need to cooperate with a number of jewelry upstream businesses, which invisibly increases their difficulty in controlling the purchase channels. The Chinese jewelry product system covering gold, diamonds, jadeite and colorful treasures provides more convenient purchase channels for these jewelry franchisees. It is precisely because of this that the attraction of Chinese jewelry to Henan jewelers makes them full of enthusiasm for the brand of Chinese jewelry. What's more, in addition to the unique charm of the product system, the resources accumulated by Chinese jewelry are also full of unique charm.
In the eyes of the industry, Chinese jewelry has accumulated many incomparable resource advantages in its development. 1995 The International Jewelry Federation (CIBJO) accepted Chinese jewelry as a member. Chinese Jewellery has become Chinese mainland's only trade representative in the organization and an executive member of the committee. In 2002, China Jewellery became the first member of Shanghai Gold Exchange, which can carry out self-operated and agency business of gold raw materials through the trading platform of the Gold Exchange, effectively reducing operating costs. China Jewelry is also the founder, shareholder and director member of Shanghai Diamond Exchange, which has played a great influence on the formulation of national policies. In operation, Chinese jewelry can trade rough diamonds and finished diamonds by itself and on behalf of customers. In the field of product research and development, Chinese jewelry has top foreign designer resources, long-term strategic cooperation with foreign suppliers of high-quality raw materials, and has strong advantages in design, material selection and technology. And can provide a variety of special specifications, rare, customized precious metals and jewelry products. In the field of jewelry professional appraisal, Chinese jewelry has been supported by Beijing Gaode Jewelry Appraisal Institute. These resources together form a huge platform advantage and development energy of Chinese jewelry. Standing on the current node, it is not difficult to see that in the near future, Chinese jewelry brands will shine more brightly in Henan, a market with a large population and huge consumption potential.