Jewelry store celebration planning scheme 1 extreme luxury and rarity, only tailor-made dignity can deserve it! It's the first anniversary of the Hong Kong Stock Exchange, and Nine Diamonds gives you this unique privilege and glory: the best loose diamonds are customized for free.
From June 24, 20xx, anyone who orders a single loose diamond with a score of more than 30 points in the Nine Diamond Experience Center and customizes the withdrawal will be exempted from the corresponding processing fee! A new batch of high-grade pure bare diamonds carefully selected for newlyweds are extremely rare and bright, and their quality is extraordinary enough to speak for your pure and perfect love!
Provide the latest ring support customization every week!
Detailed rules and instructions:
The free processing fee is limited to customized single inlay, and the processing fee is calculated separately for group inlay;
This offer is limited to 5 guests who place orders before every day;
9diamond made the final explanation for this activity.
Chun Xin Cai Bao is gorgeous and polite
Guests who bought nine diamonds will receive one or more pieces of jewelry with the same value (accumulated) if they choose any product of the "Summer Style" sterling silver colorful treasure series in the Experience Center!
Members who have never spent money can enjoy it by buying any product in the "Summer Style" series in the Experience Center.
"Full 100, you can get 30 yuan gift discount (registered members can enjoy it immediately), and the gifts you give can be selected from a series of products with corresponding value according to the accumulated amount. Buy more and get more!
"Full 100, you can get 30 yuan gift discount (registered members can enjoy it immediately), and the gifts you give can be selected from a series of products with corresponding value according to the accumulated amount. Buy more and get more!
Detailed rules and instructions:
The cash-and-go special event is only open to nine diamond members;
Active products are only available in the experience centers in Shanghai and Beijing, and are not customized;
The number of "Summer Style" series products is limited, while stocks last.
Gifts are limited to silver ornaments and colorful treasures of corresponding value.
Best loose diamond free customization
From June 24, 20xx, anyone who orders a single loose diamond with a score of more than 30 points in the Nine Diamond Experience Center and customizes the withdrawal will be exempted from the corresponding processing fee! A new batch of high-grade pure bare diamonds carefully selected for newlyweds are extremely rare and bright, and their quality is extraordinary enough to speak for your pure and perfect love!
Provide the latest ring every week to support customization!
Detailed rules and instructions:
The free processing fee is limited to customized single inlay, and the processing fee is calculated separately for group inlay;
This offer is limited to 5 guests who place orders before every day;
9diamond made the final explanation for this activity.
Chun Xin Cai Bao is gorgeous and polite
Guests who bought nine diamonds will receive one or more pieces of jewelry with the same value (accumulated) if they choose any product of the "Summer Style" sterling silver colorful treasure series in the Experience Center!
Members who have never spent money can enjoy it by buying any product in the "Summer Style" series in the Experience Center.
"Full 100, you can get 30 yuan gift discount (registered members can enjoy it immediately), and the gifts you give can be selected from the corresponding series of products according to the accumulated amount. Buy more and give more!
"Full 100, you can get 30 yuan gift discount (registered members can enjoy it immediately), and the gifts you give can be selected from a series of products with corresponding value according to the accumulated amount. Buy more and get more!
Detailed rules and instructions:
The cash-and-go special event is only open to nine diamond members;
Active products are only available in the experience centers in Shanghai and Beijing, and are not customized;
The number of "Summer Style" series products is limited, while stocks last.
Gifts are limited to silver ornaments and colorful treasures of corresponding value.
Jewelry store celebration planning scheme 21, the purpose of the event
1. Enhance brand awareness, reputation and credibility.
2. Increase product sales.
Second, the theme of the event
"Colorful June' Hui' gathers dragons and phoenixes"
Third, the activity time
June XX, XX -XXXX
Fourth, the venue
Loudi lengshuikou Longfeng jewellery
Verb (abbreviation of verb) activity content
1, during the activity, buy gold and send gold!
Over 3000 pure gold and inlaid gold will increase 1g gold; Send 2 grams of gold for more than 6000; Send 3 grams of gold over 9000.
2, buy diamonds, silver ornaments, jade to send gold to send silver!
Buy diamond inlays, jade articles and silver ornaments 1000, and then send gold grams and a sterling silver necklace; Send 1 g gold over 3000 and a sterling silver necklace; Over 5000 yuan, give children 2 grams of gold and one silver bracelet (the weight is controlled within 10 gram).
3, buy jewelry to send family photos, photo photos, baby art photos!
During the activity, when jewelry consumption reaches XX (worth 288 yuan), a set of family photo art photos will be sent to a high-end studio, a set of personal photos or baby art photos will be sent to a high-end studio when it reaches 5000 yuan (worth 688 yuan), and a set of wedding photos will be sent to a high-end studio when it reaches 10000 yuan (worth 3888 yuan).
4, member benefits, cash back in advance!
Before the activity, members pre-store and cash back. Where cash is deposited before the event, 1000 inlaid jewelry on the day of the event is regarded as 1200 flowers, and XX is regarded as 2500 flowers. Note: Activity 3 is not related to the activity.
One, two superimposed use
Anyone who buys jewelry with any jewelry bill before June XX of "Dragon and Phoenix Jewelry" during the activity can enjoy the original discount 1 0,000 yuan minus 10 yuan cash; XX yuan or more discount for 20 yuan. Send membership card when it is over 1000, and VIP card when it is over 5000.
All customers who come to the store have exquisite small gifts (crystal bracelets, jade safety buckles).
(Note: asterisks are not allowed. They are auxiliary activities. The consumption amount and gifts of specific activities are adjusted according to the sales situation of specific stores. )
Activity preparation of intransitive verbs
1, preparation for buying and giving: gold can be sent to Zhuzhuan, and the grams will not be exactly equal to the grams given, resulting in secondary hidden consumption.
2. Accessories preparation: As there is a silver chain to buy and send during the event, a special silver pendant can be set up in the store on the same day for supporting consumption. Necklaces sell well in summer.
3. Prepare promotional materials: leaflets, store flags, posters and audio materials for promotional activities. "Hao Li enjoys non-stop, wonderful June, about' Hui' Longfeng!" As advertising language, we mainly promote products and leaflets with the theme of celebration, the advertising language in front and the content behind. A single facade can be used as a flag.
4. Image scene layout: flags and flowers are hung in the store to create a celebration atmosphere, image balloons (balloons with the name of Longfeng Store printed on them) are added at appropriate positions in the store, and image balloons are sent to all children entering the store; Audio cycle plays event content and holiday songs, and puts promotional offers at the door of the store. Yi Labao attracts customers; If possible, an arch (rainbow door) can be set at the door of the store to increase the celebration effect.
5. Personnel preparation: determine in advance what everyone is responsible for, implement it to people, and distribute the activities to people in the store, so that all people can understand the activities and responsibilities of the day and ensure that the scene is not chaotic on the day of the activity.
6. Pre-publicity: distribute publicity colorful pages, posters in front of the store, colorful flags on main roads and car advertisements.
(Remarks: Event materials and publicity methods will change according to the specific situation in the store.
1, DM flyer, flag lowering
As the advertising slogan of "Preferential treatment, courtesy and stones accompany you every day", with the theme of Christmas and New Year's Day, it is the main promotional leaflet for products and festivals. Considering the cost of plate making, the front of this leaflet is smallpox and flag lowering, and the back is the main product.
2, the image scene layout
First, the specialty store
Dianshi Jewelry Store is a specialty store, and the store and window are carefully arranged. There are two Christmas trees (both hung with candy), 10 meter ribbons, snowflake spray words, flags and trinkets taken from smallpox, and balloons are added at appropriate positions in front of the store.
in shop
Dianshi Jewelry Store is a store-in-store, and the entrance will be carefully arranged. There are two Christmas trees at the entrance of the passage (candy is hung on both Christmas trees), flags and trinkets are hung on the ceiling of the store, and colorful flowers are as long as 10 meter.
C. counter
Dianshi Jewelry Store is a counter. Due to the unified management of the shopping mall and the limited space, a Christmas tree (candy hung on the Christmas tree) was placed in front of the store, and flags and trinkets were hung on the ceiling of the store, with colorful flowers 10 meter.
3. Festival image is popular
Festival image POP is used in conjunction with DM single page, with Christmas and New Year's Day as the theme, in conjunction with holiday promotion activities, and the main products in winter are added. Holiday discounts are used to reward guests, attract customers and form a strong visual impact.
4. Image balloon
This activity will be a good opportunity to enhance the corporate image. Advertising balloons have the characteristics of low cost and strong contrast atmosphere. Balloons will be widely used in Christmas and New Year's Day promotions of Dianshi Jewelry, and all children who enter the store will be given image balloons.
5. Candy
65438+February, 65438+February, 3 1-65438+1October,1,all consumers who enter Dianshi jewelry can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology.
6. Couple package
During this activity, Dianshi Jewelry launched a special couple package, and all customers who buy couples' clothes during the festival will receive a beautiful gift.
7. Gold card
During the activity, customers who spend one time 1500 yuan or above will get a discount if they give a gold card. (If the original price 1000 yuan is 50% off, then 20% off: 1500×50%×80%)
8. VIP card
Customers who spend more than 1000 yuan at one time during the activity can enjoy preferential treatment by giving a VIP card. (If the original price is 50% off 1000 yuan, the discount will be given: 1500×50%×88%).
9. Every customer who makes a one-time shopping trip to 500 yuan will receive a beautiful gift.
10, overstocked goods can be discounted with a gold card.
Second, promote the budget.
1, DM single page, flag hanging
A4 Page 3000× RMB = 1500 RMB.
2. Festival image popularity (X frame)
1600mm× 500mm
120 yuan × 10= 1200 yuan
3. Image balloon
Yuan×1000 = 200 yuan
4. Candy
400 yuan
5. Small gifts
Yuan× 500 = 500 yuan
6. Christmas tree
12 tree x100 yuan = 1200 yuan.
7. Accessories
30 yuan × 12=360 yuan
8. Total unforeseen expenses of 8.XX yuan: RMB.
7360 yuan
Jewelry store celebration planning scheme 3 I. Activity time:
June 10- June 18
Second, the theme of the event:
Dragon Boat Festival "chain" knot customer heart
Three. Activities:
1, "chain" knot customer heart:
June/KOLOC-0/0-June/KOLOC-0/8. If you buy more than 3,000 yuan plus 5/KOLOC-0/yuan, you will get a/KOLOC-0/8K chain.
(Su Jin does not participate in preferential activities)
2, the Dragon Boat Festival old things for a new look:
During the Dragon Boat Festival, customers can take their previous jewelry to XXX jewelry store/counter for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased by non-XXX jewelry store/counter can also participate), so that all jewelry can be transformed.
Four. Publicity and promotion of activities
Advertise activities with the theme of "Dragon Boat Festival" in local daily newspapers or evening newspapers with large circulation, including the participation rules of "Dragon Boat Festival" and "Dragon Boat Festival".
Advertise activities in TV stations all over the country, and also advertise the significance, participation details, address and telephone number of special shops/counters all over the country in the form of subtitles during prime time of TV stations.
Make posters or X-stands in front of the store, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;
Verb (abbreviation of verb) activity control and evaluation
1, do a good job in customer consultation and the number of people who arrive and participate in the activities.
Record the number of buyers and sales in detail;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of XX jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Activity budget of intransitive verbs
1, and the publicity cost is about 3000 yuan;
2. Exhibition frame: 85 yuan;
3. Total: 3000+85=3085 yuan.