Jewelry Store Dragon Boat Festival Activity Planning Scheme 1 I. Activity Time
X month x day -x month x day.
Second, the theme of the event
Dream diamonds are delivered at a great price.
III. Contents of activities
1, Dream Diamond Cabinet
Set up a "dream diamond cabinet", that is, sell some diamond ornaments and jadeite at a premium, reaching xxx yuan, thus giving customers a diamond dream at a premium.
2, love hat to buy and send
Anyone who buys xx ornaments, diamonds and jadeite during the Dragon Boat Festival will be given xx ornaments and love sun hats, with a daily limit of 18 love sun hats, on a first-come-first-served basis while stocks last.
Four. Publicity and promotion of activities
(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of xx Jewelry-Dream Diamond for Value, including the detailed rules for participation in activities such as "Dream Diamond Cabinet" and "Love Hat Buy and Send";
(2) Advertising activities in TV stations all over the country. You can also publicize the significance, participation details, addresses and telephone numbers of specialty stores/counters all over the country in the form of subtitles during the prime time of TV stations.
(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation.
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation and record the number of arrivals, participants, buyers and sales in detail;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of xx jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Activity budget of intransitive verbs
1, "sun hat fee: xxxx yuan;
2. The publicity expenses are about xxxx yuan;
3.x exhibition frame: xx yuan;
Total: xxxx yuan.
Planning scheme for the Dragon Boat Festival of jewelry store 21. Activity time:
3 May1day to 2 June
Second, the theme of the event:
Kaifu "Golden Zongzi" Welfare (provinces and cities)
Third, the activity area:
Henghui first floor, direct sales stores and franchisees
Fourth, the purpose of the activity:
1, with the help of the three-day Dragon Boat Festival holiday to carry out promotional activities to improve brand awareness.
2. Improve the image of the target consumers.
Verb (short for verb) activity:
1, Kaifu "Golden Zongzi" welfare (provinces and cities):
On May 3rd1-June 2nd, you can get a velvet gold jiaozi ornament if you buy more than xx yuan and add xx yuan.
2, the Dragon Boat Festival old things for a new look:
During May 31June 2, customers can exchange their previous jewelry at Kaifu Jewelry Store/Cabinet, charging only a processing fee of xx yuan/gram, and providing free cleaning service (non-Kaifu brands can also participate in gold exchange), so that all jewelry can be "exchanged".
(Discount stores only)
3. Dragon Boat Festival gold price:
From May 3/KLOC-0 to June 2, the price of gold was listed for three days, which was extremely low in the whole city, with a straight drop of xx yuan per gram.
4. Dream Diamond Cabinet:
Set up a "dream diamond cabinet", that is, sell some diamond ornaments and jadeite at a premium, with the lowest price of xx yuan, so that customers can have a diamond dream at a premium.
Propaganda and popularization of intransitive verb activities
(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Kaifu Golden Zongzi" and its benefits (provinces and cities), including information on Kaifu Golden Zongzi and its benefits (provinces and cities), replacement of old decorations during the Dragon Boat Festival, and the big price increase of gold during the Dragon Boat Festival;
(2) Advertising activities in TV stations all over the country. You can also promote the "Golden Zongzi" and Kuihui (provinces and cities) of Kaifu, the old decorations of the Dragon Boat Festival, the contents of the Dragon Boat Festival gold price sale, and the addresses and telephone numbers of specialty stores/cabinets all over the country in the form of subtitles during the prime time of TV stations.
(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;
Seven. Activity control and evaluation
1. Do a good job in customer consultation and record the number of arrivals, participants, buyers and sales in detail;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand department of Kaifu Jewelry Promotion Headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Eight. Detailed rules of the activity
During the activity, all franchisees need to calculate the total amount of xx yuan plus xx yuan to send a velvet golden dumpling decoration. (Velvet gold zongzi is purchased directly from the company by the headquarters and franchisees. Su Jin cannot attend) 2. During the event, the old decorations of the Dragon Boat Festival will be replaced by new decorations, which need to be formulated by each franchise store. (Businesses that have not traded in the old ones are not allowed to participate)
3, gold three days, the city's ultra-low price, each franchisee needs to calculate a direct drop of xx yuan. And put the price of gold on the obvious position of the counter in the form of price tag. (Please refer to the attached gold signboard for details)
4. For dream diamond cabinets, special cards should be placed in diamond ornaments and jade counters.
(See attachment special card for details)
IX. Draft Annex Design
X. Time node of activity plan:
1, activity planning may 7-8;
2. Please give feedback to Dong Bingbing, Brand Department, on May 9th-10.
3.5 1 1 complete the modification of the activity plan;
Complete the material design from May 12 to May 16;
May 17 Send the draft scheme and material design to all departments;
6. All departments inform customers to confirm that all stores have been completed on May1August-20;
XI。 Draft design of active materials;
1, gold price tag
2. Promotion desk card
3. Promotional display stand
4. Dream Diamond Counter Card
5. Promotion of flying flags
Remarks:
The above design data are all in the attachment compression package, and the package expansion needs to be modified by itself:
1, the gold price tag pp paper printing pen directly describes the number.
2. The price information of the promotion table card should be filled in the psd file.
3. The price information of promotional display should be filled in psd file.
4. The dream diamond counting card needs a pen to directly describe the numbers.
5. Stores that need to hang flags can print and use by themselves.