At present, China has jumped from only 1% of the world in previous years to the forefront of the world, second only to the United States and Japan. The scale of China's jewelry industry has increased from 220 billion yuan in 2009 to 670.7 billion yuan in 20 17, making it one of the most obvious countries in the world. It is estimated that the scale of China's jewelry market will reach 722.7 billion yuan in 20 18.

20 13-20 18 China's jewelry market size trend

20 1 1-20 18 gold consumption trend of gold ornaments in China.

3. Development of diamond jewelry industry

With the development of China's economy and the change of consumers' consumption concept, diamond jewelry is being accepted by more and more consumers. 20 1 1 China has become the second largest diamond consumption market in the world after the United States. Prior to this, China was the world's largest diamond jewelry processing place and the second largest diamond polishing processing place.

20 10-20 16 diamond trading volume trend of China Shanghai stock exchange.

Second, the jewelry industry development prospects forecast

(A) the favorable factors of the jewelry industry

1, the concentration of jewelry industry has increased.

Financial strength and brand influence are very important to the development of jewelry brand enterprises, and they are the basis for expanding their channels. Because it is difficult for ordinary consumers to identify the quality and value of jewelry, most consumers can only rely on the popularity and trust of jewelry brands to judge when buying jewelry. Therefore, for jewelry enterprises, the stronger the financial strength, the higher the brand reputation, the more it can directly drive the increase of product sales, thus further promoting the whole market share to gather with well-known brands and increasing the industry concentration.

2. The market construction of jewelry industry has been gradually improved.

In order to further standardize China's jewelry market, the government and industry associations have successively issued a series of industry standards and norms. This series of national standards and industry norms has built a good institutional platform for China's jewelry market. At present, China has become one of the countries with relatively perfect jewelry standards in the world, which is of great significance for Chinese jewelry enterprises to enter the international market. At the same time, China Jewelry and Jade Association, World Gold Council and other industry self-regulatory organizations actively provide guidance and services for enterprises, which greatly promotes product quality assurance, quality appraisal and exchanges and cooperation, and promotes the development of the market to a benign state.

3. The rise of custom jewelry

With the continuous improvement of people's quality of life and self-awareness, the post-80 s and post-90 s consumer groups have sprung up, and consumers pay more attention to the personality and fashion of jewelry, hoping that jewelry design can better reflect their emotional sustenance. Driven by the wave of personalized consumption, customized jewelry has become a fashionable choice.