Chow Tai Fook introduced 999.9 gold jewelry in Hong Kong and Macau in 1956, and later became the officially recognized standard in 1984, and was set as the quality standard of gold jewelry in Hong Kong by the Hong Kong government, which brought the first change to the jewelry industry.
1990 "one-price" policy was introduced, which improved the transparency of pricing, exempted the usual bargaining situation at that time, improved the shopping experience of customers, advertised "authentic", stabilized the price order of jewelry market and led the second revolution of jewelry industry. In 20 16, Chow Tai Fook combined the advantages of vertically integrated business model to launch TMARK diamonds with exclusive logo and traceable diamond history, and put forward the concept of 4Ts, which is traceable, transparent, trustworthy and admirable. From the traditional 4C diamond standard to the expression of 4Ts connotation, it is a combination of traditional jewelry and internet plus.