Why is Rolls Royce so expensive?
I've never seen a mid-level car with a worse configuration than theirs. Why do they buy such an expensive 1 brand-born in a famous family, it's just different. 2. Technology-hand-made, can be customized. 3 positioning-customized according to individual needs, not all brands can produce 4 quantities-on-demand or limited production, which is more collectible. 5 performance-is better than most cars that can be seen on the street. To sum up, it will be very expensive. Whether it is worth it depends on who bought a mass-produced limited edition. Of course, if you want to drive, you will know that the gap is different. Rolls-Royce represents a prominent position and extraordinary style, wealth and taste. Bentley is also known as "the ultimate car brand pursued by life". These two brands are generally difficult to distinguish. In recent years, Bentley's sales accounted for 85%, and Rolls-Royce accounted for 65,438+05%. Ten years ago, this figure was just the opposite. Adrian also said that it was hand-made that created the rich stories of Rolls-Royce and Bentley. For Bentley cars, on average, each car needs more than 400 skins, about 15 cows. Only about 4 square meters of leather is used for each cow. Generally, it takes a craftsman 15 hours to pack a steering wheel and 13 days to complete a whole set of interiors. In addition, only the metal shell has to go through 15 stages and 120 processes, and it can only be perfected after a 2.2-mile production line. It can be said that there is almost no automation device in the whole workshop except painting, and besides, there is not a manipulator in sight. RonPinelli, an analyst at Autodata, said that the typical owner of Bentley is a male CEO or an entrepreneur with an annual income of at least $3 million. They usually own four houses, and their first marriage is a thing of the past, and they often pay in cash. Pinel said: "In this position, the car is no longer a car, but a jewel." People in the industry often use the identity of the owner to distinguish Bentley from Rolls-Royce. Rolls-Royce is favored by presidents, dignitaries and industrial and commercial giants. Noble and comfortable, it is a symbol of status and status. Its owner mainly rides and enjoys life quietly. Bentley is pursued by energetic and enterprising business leaders; It is outstanding, full of driving pleasure and a symbol of strength and achievement. Its owner mainly drives a car and does everything by himself. Famous brands among famous brands should not be mass-produced. When you have 100 yuan, do you think it is expensive to buy a chewing gum? Think for yourself! ^_^