"If I didn't enter the White House, I didn't strictly limit my team, and I was very cautious about all growth and business expansion, my business would do better." Ivanka said in an interview with CBS.
In mid-March, California women's clothing retailers, represented by San Francisco clothing company Modern Apparel Clothing, initiated a class action lawsuit, suing Ivanka Trump Max Co., Ltd., a brand clothing company in Ivanka Trump, for unfair competition and "using the political power and prestige of the White House for personal gain", demanding that the government restrict the sales of ivanka brand products in California.
Nordstrom, a high-end retail mall, also announced in February this year that it would no longer sell clothes and shoes with the same name in ivanka, and some shopping malls and retail stores such as T.J.Maxx and Marshalls began to restrict ivanka brand goods.
Some Americans also began to boycott ivanka's clothes of the same name. Ashley King, a 28-year-old california gurls, said that she believed that ivanka's business practices and his role in the White House would inevitably lead to conflicts of interest. "It makes me feel even worse when I think about it." She said that she would donate Ivanka brand black flats and sweaters that she bought several years ago and put in the closet.
Despite the constant opposition and doubts, Trump's entry into the White House and ivanka's role in the White House have undoubtedly ignited a global fire for the 36-year-old female tycoon's business empire.
Since the 20 16 general election, Trump has advocated "America first" and claimed to put national interests above everything else. However, American media pointed out that Ivanka Trump did not focus on the expansion of his business empire as his father said.
On the other hand, when ivanka started her political career in the office of the West Wing, her company was developing at an unprecedented speed.
After Trump was elected, Ivanka Trump's namesake brand newly developed sportswear and cheap jewelry series, and registered trademarks all over the world. Besides dozens of trademarks that have been approved in many countries, the company currently has more than 65,438+080 registered trademarks to be approved in the United States, Europe, Canada, China, India, Japan, Mexico, Turkey, Israel and Saudi Arabia.
A brand spokesperson in ivanka said that their trademark registration application is to prevent counterfeiting and cybersquatting, which does not mean that they will open stores or markets in these countries.