1. Cultivate emerging markets: Cartier has opened specialty stores in some second-and third-tier cities in China to actively cultivate emerging markets. For example, in southwest cities such as Chengdu and Chongqing, Cartier has opened a number of specialty stores, and gradually built a certain brand influence.

2. Join local businesses: Cartier joins local businesses and enters second-and third-tier cities through cooperation and promotion. For example, in a southern city, Cartier cooperated with local jewelers to build Cartier counters and expand the market in this way.