It is not difficult to see from the two pictures I sent to my circle of friends yesterday that in order to welcome the Double Eleven, the merchants proposed to pay a deposit first, send gifts and lock in some passengers. On the day of the event, the deposit doubled, which greatly attracted people's consumption.

Psychologically speaking, preferential treatment is one of the most effective ways to promote sales, and preferential policy is a way to grasp the customer's psychology to promote sales. Doubling the deposit psychologically reflects that customers are cheaper, so customers are more willing to pay the deposit to buy such products.

Besides the consumer front, what other fronts are there?

Some time ago, I read a report that Taobao Tmall released a tool. It can use this tool to input data according to its height and weight measurements, and you can see the effect of the clothes you like to wear on your body. At one time, many consumers called for the development of products! Walking around the mobile phone retail store, you will find that most areas are used to display products, and consumers can use products directly without asking the shopping guide. Physical experience stores such as Xiaomi and Apple are often crowded.

Why is this tool and this model so popular? Can our jewelry store quote this model?

Experience the front line. For the young fashion generation, the product itself can't meet the demand more and more. If you have a good experience before buying, or if you can know the experience of other consumers in advance and help customers create value, then this product will win the hearts of consumers. The more advanced the experience, the more you can win consumers!

Yesterday, I dined in Bao Dao Tea Restaurant and found an intuitive screen for cooking on the dining window. In this way, consumers can have an intuitive production process and eat safe meals. Consumers first, in the process of product production, let consumers participate in the process, is it better to win the hearts of consumers? In the face of economic competition, consumers are more willing to patronize those more meaningful products, services and experiences. Through the pre-positioning of consumers, they become participants in the production of products, which gives them a sense of accomplishment.

Conclusion: In the jewelry industry, double deposit _ consumption comes first, upper body fitting _ experience comes first, and consumers come first _ private ordering. What settings and innovative marketing models can jewelry terminals make? Let's discuss it together!