1 and 1020 The services of gold brands are more distinctive: 1020 gold brands always trade in old ones, and platinum and 18K rings are exchanged for gold ornaments, gold rings and other services.
2. The brand of 1,200 gold has a large market share: As the authorized unit of precious metal products for the World Expo, the company established the Expo product operation department, and developed and designed nearly 100 products. Expo products are expected to have a higher gross profit margin, which will enhance the overall profitability of the company, improve the performance of 20 19 in the short term, and enhance the brand influence of the company in the long term.
3. 1200 gold brand has better technological innovation: 1200 gold brand continues to intensify technological innovation, speed up product structure adjustment, and improve the scientific and technological content and added value of products; Pay attention to the introduction of new materials, new processes and new technologies in the traditional jewelry field; Set up a company design room and a new product research and development center.
Extended data:
1200 gold brand related introduction:
1,200 gold brands have inherited and carried forward the excellent traditions and outstanding features of enterprise development for a century and a half. On the one hand, they strive to win the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service; On the other hand, we actively explored the three new and one high roads of new materials, new products, new technologies and high added value in the jewelry industry, and achieved a double harvest in business performance and brand building.
In terms of marketing strategy, 1200 Gold Brand adheres to the idea of innovation-driven, transformation and development, carries out product innovation and marketing innovation, develops high-end products, opens up new marketing channels such as VIP, and tries a new model without store marketing. In product development, we began to extend to high-end fashion products and connect with the international community.