For those who can write, how to write is arbitrary Friends who can't do whatever they want, don't worry, the universal formula has just come out.

I came up with the formula at random, and it's not a technical term. However, the formula looks more intuitive.

Universal formula = data title+structured text+summative ending. I think many people have some ideas. Please elaborate.

data header

The core of data headlines is: who, how long, and what results. It's exactly three o'clock.

For example: shock! Three months after delivery, I changed from 130 kg to 95 kg!

This example is very specific, and I think you all understand it. I'll talk to you later about some clever ways to write soft titles.

The advantage of data-based titles is intuitive.

Double structure text

In my understanding, every paragraph of the soft text is fully planned and arranged.

Structured text can be written in two ways: 1, which lists the key points. For example, the first and second steps are to create a profitable QQ space. . . . .

2. In chronological order. For example, I unconsciously used QQ for 8 years, first, the second year. . . Now . .

These are the simplest structures. It's nothing difficult.

Three summative endings

It's over. Repeat the key information again.

After reading it, do you think this is learning the composition of primary school students? If you can write a primary school composition, it is not a problem to write a promotion essay. People often complain that they can't write soft articles, so let's reflect on it.

the second part

If you can write an article, you can only be a writer. Can be promoted, can be called the operator. Many times a person can't do everything, and it's great to be able to do one thing to the extreme.

The promotion of soft writing, if used well, can play a role in moistening things and keeping them quiet. This is true of any promotion method.

I set the process of soft text promotion. In this order, there is basically no big problem.

Determine the goal

A friend is from a courier company and asked me to write an article for his company.

I asked: is it to write industry soft articles and put them on the industry platform? Or something else?

My friend's idea is not clear. So I can't start.

The purpose of soft text promotion is inseparable from three points: 1, brand promotion 2, drainage 3, and transaction.

Every fool knows that the more specific the goal, the better the effect. For example, attracting netizens who like online marketing to join QQ group through soft text. I will take this as an example to continue the following content.

Second, set the conversion path.

Transformation path is a term created casually, that is, the way to achieve the goal by what means. Simply put, it is both internal and external. 1, QQ itself. 2, platforms other than QQ.

Three copies making

I found that the promotion of soft articles sometimes needs more than one soft article. A soft article is not suitable for all platforms.

Four-implant advertisement

Everyone knows that advertisements should not be too obvious. A soft article is not suitable for implanting multiple advertisements. One or two advertisements are enough. If more than one soft article promotes the same product, the advertisement should be placed in the middle and behind.

The best advertisement is no advertisement, and the whole article is conveying ideas and values.

The data can tell everything.

Delivery of five copies

Soft text delivery is the preferred gathering place for the target population. And then covered a lot of platforms.

Delivery is not a simple paste and copy. According to the characteristics of the platform, change the title and content appropriately.

Data monitoring and recovery of intransitive verbs

Click volume and conversion rate of soft text on other platforms. The conversion rate can be roughly calculated.

Conversion rate = clicks/quantitative target number per unit time

This is just the simplest data analysis.

7. Expand the delivery or adjust the copy.