When it comes to Nordic design, it is always associated with fashion, simplicity, coldness and arrogance, among which Swedish clothing design is the most important. In fact, in addition to the above styles, Swedish design also has a capable, youthful, natural and lively style. Of course, like Nordic design, the biggest feature is that most Swedish designers have always adhered to the word "Jane", whether it is fashion clothes or household items, whether it is fashion items or decorative items. There is too much increase and too little decrease in design, but it is very complicated. Only the essence is enough, as long as a little bit is used to express function, personality and beauty.
After learning about some fashion brands, especially with the help of the marketing staff of NK(Nordiska Kompaniet), one of Sweden's largest luxury department stores, especially the staff of NK NORDISKA designers, I got a recommendation list through the investigation and inquiry of some Swedish young people. This list may not represent the most complete and best fashion design in Sweden, but it is basically a brand favored and recommended by the younger generation in Sweden at present. This issue first introduces some brands.
▲NK(Nordiska Kompaniet) department store is located in Hamngatan in the center of Stockholm. Christmas is coming, and a beautiful Christmas tree is hanging in the hall from top to bottom.
★ fashion clothing brand ACNE STUDIOS (Acne)
▲ fashion clothing brand ACNE STUDIOS, NK department store has a counter on the second floor. (Image from Acne Studio)
▲ Fashion clothing brand ACNE studio 20 15 autumn and winter models, NK department store has a counter on the second floor. (Image from Acne Studio)
Acne studio is called Akny in Chinese. This brand may be one of the most popular Swedish clothing brands in China at present, and Taobao has many purchasing agents. This Swedish fashion brand, founded in 1996, was formerly known as ACNE JEANS and Akny Cowboy. Jonny Johansson, the founder of the company, intends to "create new expressions" through this brand. At present, Ackney has stores in Stockholm, Gothenburg, Oslo, Hamburg, Paris, new york, London, Tokyo and Shanghai. Aikeni includes fashion items such as women's wear, men's wear, bags and shoes. The product design adopts basic color, the fabric is soft and comfortable, and the personality is outstanding. Jeans, especially Ackney's strong products. The color of acne is restrained, but its design is flamboyant. The special design style has a feeling that you can recognize it at a glance in the crowd. Series products have high requirements for figure and temperament, and even in Sweden, they are very small brands.
Acne is on the second floor of NK department store in Stockholm. Hlens has a special counter, and Norrmamstorg2 No.2 and Nytorgsgatan No.36 also have specialty stores. Acne official website: estudios.com/
★ fashion brand DAGMAR
▲ Swedish fashion women's clothing brand DAGMAR (dagmar counter on the second floor of NK. (Image from DAGMAR)
▲ Women's wear of Swedish fashion women's clothing brand DAGMAR, 20 15 autumn and winter (picture DAGMAR (DAGMAR).
DAGMAR is the product of DAGMAR House, a women's clothing brand founded by three sisters. DAGMAR was inspired by the names of three sisters' grandmothers, which is an ancient Swedish female name. The grandmother of the three sisters used to be a tailor, and she had profound attainments in clothing fabrics and design. Once the brand was launched in 2005, it was favored and respected by the fashion industry for its unconventional and exquisite style, and won many fashion design awards. Karin fashion company? Delin, Christina TJ? Der and Sofia Wallenstam are run by three sisters, both of whom have Swedish and international fashion backgrounds. The biggest feature of DAGMAR women's wear is "unconventional, complex and changeable". High quality, fashion and sexy are DAGMAR's goals. The feeling of color and pattern comes from the Art Deco period in the 1920s and 1930s.
DAGMAR has a counter in NK, and V? Lin Bicheng, Mood Stockholm, Thikra K? The BEST OF BRANDS in pkvarter Shopping Center has a special counter. DAGMAR's address in official website is (official website provides online shopping service):/,and official website also provides online shopping service.
★ Carin West, a fashionable women's clothing brand.
▲ Swedish fashion women's clothing brand CARIN WESTER (image from CARIN WESTER)
▲ Swedish fashion women's clothing brand CARIN WESTER (image from CARIN WESTER)
CARIN WESTER, a fashionable women's clothing brand, was founded by designer Carin Wester in 2003 to promote Scandinavian style through modern and classic patterns, styles and fabrics. Designers have won many design awards, such as the 2004 Swedish ELLE Magazine Newcomer of the Year Award, the 2005 Designer of the Year Award, and the Swedish magazine Damernas V in August 2009. Rld (Women's World) Golden Button Award. CARIN WESTER's women's dress style is full of modern fashion and classical nostalgia. Women's natural and confident nature, as well as their spontaneous and self-centered characteristics, are quietly distributed through the designer's unique perspective and expression techniques.
CARIN WESTER's store in Stockholm has R? 40 rstrandsgatan downtown? There are also counters in Helen, and Gandpa in Fridhemsgatan43 also has counters. CARIN WESTER's address in official website is/official website, and online purchase service is also available.
★ Cheap Monday (Cheap Monday)
▲ Swedish fashion clothing brand Cheap Monday (picture from Cheap Monday)
▲ Swedish fashion clothing brand Cheap Monday (picture from Cheap Monday)
Cheap Monday was created in 2004 by? Founded by rjan Andersson and H & Friberg, it was previously owned by Fabric Scandiavia and later acquired by H & amp Group. Now H& belongs to Weekday Brands under M Group, with retail stores all over Europe and America, 65,438+0,800 retail stores in 35 countries, and even exclusive stores in Beijing and Shenyang. This is a popular and fast-consuming fashion clothing brand belonging to the younger generation, which pays attention to cost performance, highlights personality and promotes itself. Cheap Monday Address: /se/ official website has online shopping.
★ Fashion Women's Wear Brand Return
▲ Swedish fashion women's clothing brand back 2065438+new products at the end of 2005 (picture from annsofieback)
▲ dress of Swedish fashion women's clothing brand BACK (picture from annsofieback)
197 1 Ann-Sofie BACK, who was born and raised in Stockholm, founded and designed the fashionable women's clothing brand BACK. She has designed fashion for many famous brands, held design exhibitions for museums, and served as a tutor and guest lecturer in several design schools in Stockholm and London. In recent years, BACK has grown into one of the most famous design brands in Sweden and enjoys great influence in the world. Many international stars are customers of BACK, such as Beyonce, Rihanna, Robin, Nenelli, Lady Gaga, Noomi Rapace, Icona Pop, Chloé Sevigny, and even Crown Prince Victoria of Sweden. BACK combines fun and comfort, and its style comes from the beauty of Scandinavia, but it breaks the tradition and limitations. Ann-Sofie Back was originally designed for her own wishes, or for more women, so that picky women can find themselves and satisfy themselves during the period. Ann-Sofie Back's design has won many awards, such as Elle Designer of the Year, such as the Golden Button Award.
Back to official website Address:/official website provides online purchase, Stockholm NK and? Many department stores such as hellens City have special counters.
★ fashion clothing brand FILIPPA K
▲ Women's wear of Swedish fashion brand FILIPPA K (picture from KILIPPA K)
▲ Men's wear of Swedish fashion brand FILIPPA K (picture from KILIPPA K)
Filipa K is a clothing retail chain company which started from 1993. The brand was founded by Filippa Knutsson and Patrik Kihlborg, daughters of Lars Knutsson, a famous Swedish businessman in the 20th century. It has more than 700 stores in 17 countries and is headquartered in Stockholm. Its logo is modern and minimalist, and its products include women's wear, bags, shoes and peripheral accessories, which have indeed reached the classic modern style and minimalist design. Filippa Knutsson, the founder, aims to create a brand with materiality and authenticity, not just superficial fashion, and pays attention to the brand's sustainability and ecological development. In 20 13 years, the turnover of Filipa k reached 70 million euros, with an annual growth rate of 10%.
Filipa official website address K: /se/
Official website provides online shopping, and there are counters in NK, and specialty stores in Biblioteksgatan and Hamngatan 18-20.
★ Fashion jewelry brand MARIA NILSDOTTER
▲ Some necklace designs of Swedish fashion jewelry brand MARIA NILSDOTTER (picture from MARIA NILSDOTTER)
▲ Some ring designs of Swedish fashion jewelry brand MARIA NILSDOTTER (image from MARIA NILSDOTTER)
Maria Nilsdotter is a fashion jewelry brand founded by a young woman named MARIA NILSDOTTER in 2007, and this year, she just graduated from Central Saint Martin Art College. In the first few years, Maria Nilsdotter personally designed all the jewels, many of which were limited edition. After that, the brand awareness continued to grow, but the quality and feel remained unchanged. Its design inspiration comes from the mysterious and dark fantasy world, often from folk stories and myths. Many design products are unique in creativity, as if all unexplained myths are integrated into them, which makes people have infinite reverie. 20 12 Maria nilsdott won the Swedish women's magazine "women's world" (Damernas V? Rld) and MARIA NILSDOTTER flagship store 20 13 opened in Stockholm Center.
MARIA NILSDOTTER official website Address:/official website provides online shopping service, and its flagship store is located at No.6 Sturegatan, Stockholm.
★ A century-old fashion clothing brand Swedish Tiger.
▲ TIGER OF SWEDEN, a century-old fashion clothing brand in Sweden, has a counter on the second floor of NK department store. (Image from Swedish Tiger)
▲ Women's professional wear of TIGER OF SWEDEN, a Swedish fashion clothing brand with a history of 100 years (picture from Tiger of Sweden)
Tiger in Sweden, it is hard to imagine that this modern and classic, cold and handsome fashion brand has a history of hundreds of years. 1903, tailors Markus Schwarzmann and Hjalmar Nordstr? M founded the brand in Uddevalla, a small town in central Sweden, so they originally named the brand Uddevalla Tiger. At first, Tiger in Sweden only made men's wear, and its target customers were older men with certain social and economic status. After 1990, the brand positioning and target customers changed. It was during this period that the brand name was changed to Tiger in Sweden, and design was put in the first place. In addition, the quality has also been improved by leaps and bounds. At this point, the brand has won a new target customer base. It was not until 1997 that the company's business began to include women's wear. At present, Tiger in Sweden has become one of the most famous fashion clothing companies in Sweden. In 2003, Danish clothing group IC Group acquired Tiger of Sweden. The best design series of this brand should be professional wear series, especially women's professional wear series, which not only shows the ability and composure of professional women, but also does not lose its connotation and temperament. The cowboy leisure series is also brilliant, and the simplicity and self-confidence of Northern Europe are among them.
Tiger in Sweden has a counter on the second floor of NK department store. HLENS CITY also has special counters, and there are many specialty stores in Stockholm, such as Jakobsberg SGatan and Torsgatan. The Swedish Tiger with the address: /se in official website also provides online purchase service.
Postscript:
Thanks to the staff of NK department store for their help.
Tips: First of all, you need permission to take photos in NK department store, and you should consult the staff at each counter.
In addition, acne counters can't shoot even if they have permission to shoot.
NK NORDISKA DESIGNERS owns most well-known Swedish local clothing brands.
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