◆ Dior brand file:
Country: France
Year of establishment: 1947
Product categories: women's wear, men's wear, perfume, fur, underwear, cosmetics, jewelry, shoes and children's wear, etc.
Founder: Mr. christian dior
Company headquarters: Paris, France
Source: Sunshine does not embroider [edit this paragraph] Dior's history
Dior History christian dior was born in Normandy on 1905. "Dior" is a combination of "Dieu" and "Gold" in French, and gold later became the most common representative color of Dior brand. Dior is not a born fashion designer. He graduated from the Paris School of Political Science. As the son of an entrepreneur, his passion for art never waned. After the ups and downs of the fashion world, 1946, Dior, who has reached the age of 30, opened his first personal clothing store on Avenue Montaigne in Paris.
1947, Dior launched his first fashion collection: the fast-folded waist highlighted the contrast with the curve of the chest, the skirt reaching the calf was made of black wool dots, and the details were wrinkled, plus the finely decorated shoulder lines, which subverted everyone's eyes and was called "new style", which meant that Dior brought a new look to women. Indeed, Dior rebuilt the beauty of women after the war, established the noble and elegant taste of the whole 1950s, and deeply branded the name of christian dior in women's hearts and the fashion history of the 20th century.
Dior can become a classic not only because of its innovation and elegant design, but also because it has trained many outstanding young designers. After Dior's death, Yves Saint Laurent, Marc Bohan, gianfranco Ferrer and john galliano took over. Their extraordinary design skills have pushed Dior's momentum to the peak, and their design spirit is the same-Dior's exquisite tailoring. In 200 1 year, French designer hedi slimane took over the renamed Dior menswear. His design emphasizes perfect lines, and ultra-small clothes show a morbid aesthetic feeling through lean young male models, which are popular all over the world.
Nowadays, apart from high fashion, Dior's range of brands has expanded to perfume, fur, sweaters, underwear, cosmetics, jewelry and shoes. Keep trying to innovate but always maintain elegant style and taste. From 65438 to 0947, Dior made indelible contributions in the process of rebuilding the world fashion center in Paris after World War II. In 2005, the centenary of christian dior's birth, Dior continued to bring people new experiences in life and dress.
1905 65438+ 10, born in Normandy, France.
1920-1925, studying political science.
1928-193 1 year, art dealer.
193 1 year-1937, freelance designer.
1937-1939, assistant designer of his clothing store.
194 1 year-1947, designer of Lelong clothing store.
1946, open your own shop.
From 65438 to 0935, in the early days of independence, Dior experienced a very dark time. Every day, he has to look for job opportunities from small advertisements in the newspaper. He doesn't have a fixed address, sometimes he lives with friends, sometimes he sleeps on the street and is hungry, and finally he gets tuberculosis. Nevertheless, Dior never collapsed.
One day when Dior was deeply depressed because he couldn't find a job, a friend in the fashion world suggested that he draw some clothing design drawings, but it was very popular. Every design fully shows his unique talent, and he firmly grasps the dynamics in life. Every design is so lifelike.
1937 finally became a fashion designer of Piguet Company. Just then, World War II broke out and Dior was forced to leave Paris to reunite with his family. When he returned to Paris, Piguet's position as a fashion designer had been replaced by others, and he had to become an assistant. At that time, Dior was over 40 years old, and all his friends were successful. It's Dior's turn to do something big.
Years of trial and failure made Dior mature, and he clearly realized his talent. He is a born designer. He has never learned the skills of cutting and sewing, but he clearly knows the concept of cutting and has a keen proper limit.
1946, Mr. Dior happened to meet Marcel Boussac, a business tycoon, and they hit it off. The first christian dior store with 85 employees and 60 million francs was formally established at No.30 Avenue Montaigne, the most elegant and noble Paris. The whole store is mainly decorated with Mr. Dior's favorite gray and white and French Louis XVI style.
1947 February 12, this is a glorious day, Dior opened his first high fashion show, and the first fashion collection was called "New Look". The fashion style is distinct: the skirt length no longer mops the floor, emphasizing the curve of female breast augmentation, slender waist and soft shoulder shape, breaking the conservative and rigid lines of women's clothing after the war. This style has caused a sensation in Paris and even the whole western world, leaving a deep impression on people and making Dior famous in the fashion world. When the model appeared in front of people, people could hardly believe their eyes: a long skirt with a big round table, a thin waist, a towering chest, and a hat that obliquely covered half of their eyes ... Suddenly, people brightened up and the ladies sitting in the audience began to feel annoyed and uneasy about the short skirts and coats they were wearing at that time. Dior's day was a great success.
Soon, Dior successfully developed his rising career to the other side of the Atlantic-the United States with his first fashion collection "New Fashion". The news soon spread throughout new york, and Dior finally took root in new york Seventh Street (a nationally famous street). The arrival of Dior brought the unique charm and color of European fashion to the hometown of "Uncle Sam", which was once isolated from Europe because of the war. People began to bid farewell to miniskirts, lantern sleeves, flat shoes and cauliflower fancy hats. Dior's design also broke the Chanel fashion that was all the rage before the war. Dior's wide-brimmed hat and rustling long skirt remind people of more classical times. This is the new style that Dior emphasized.
Dior boldly used black in his second creation. The waist of that black pure wool dress is 40 meters. Dior named his second work "Dierame".
Subsequently, Dior plans to expand its business to Cuba, Mexico, Canada, Australia, Britain and other countries. In just a few years, a huge commercial network has been established all over the world.
1947, the first bottle of perfume named "Miss Dior" became famous, followed by "Diorama" and "Diorissimo".
The "vertical modeling" and "tulip modeling" introduced in 1950s are the expression of Dior's advocating the design concept of fashion feminization.
From 65438 to 0952, Dior began to relax the waist curve and improve the skirt hem.
1953 the bottom of the skirt was raised to 40 cm from the ground, which made the European society in an uproar.
1954 designed the H-shape with reduced shoulder width and increased skirt, as well as the Y-type and spindle-type series released in the same year, which caused a sensation. These simple and young linear designs still reflect his slender and gorgeous style and always follow the standards of traditional women.
1985, the "poison" came out.
199 1 year, Dune came out.
1995, "DolceVita" came out. [Edit this paragraph] Dior's life memorabilia
1946: christian dior garment company was established in Paris;
1947: Launched the first clothing series-1947 spring and summer clothing series, which shocked the global clothing industry with a "brand-new" style;
1948: christian dior perfume company was established;
1949: launch 1949- 1950 autumn and winter clothing series. Within 8 days, the company has received more than 1200 dress orders;
195 1 year: glove and stocking department was established;
1953: the clothing series of 1953- 1954 was launched, which shocked the British Isles with a "shocking" style, that is, the length of the skirt was shortened to 40 cm from the ground;
1954: christian dior opened its first store in London;
In Paris, the company has 65,438+0,000 employees, distributed in 28 workshops, and the production of haute couture clothes accounts for half of the French haute couture clothing exports at that time. Push 1954- 1955 autumn and winter clothes are refreshing;
1955: christian dior gave a lecture at the famous Sorbonne University, which attracted more than 4,000 college students. Yves Saint Laurent joined christian dior as an assistant to Dior's husband.
1957: Mr. Dior died of a heart attack, and Yves Saint Laurent was appointed as the successor of Mr. Dior, responsible for Dior's fashion design. [Edit this paragraph] Dior's current situation
Dior not only restored Paris to the status of fashion center after World War II, but also trained two famous design masters: Pierre Cardin and Yves Saint Laurent. Dior's company has also been multiplied by newcomers. Thanks to the efforts of Saint Laurent, Mark Bohan, Ferrete, John Gariano and other excellent designs, Dior is still trusted and sought after by people, whether it is clothing, leather goods, cosmetics or perfume.
/official website. [Edit this paragraph] Brand recognition
Dior clothing is different from other brands. It never uses any obvious signs such as CD or Dior on clothes. (Even if there is a Dior classic logo, it is a very light color. For example, some clothes have Dior logo with light gray background and dark gray words, and some bags have an inconspicuous but magnificent Dior word under the strap. Dior won't put the sign outside. ) christian dior and Paris on the clothing label is the best identification method. In addition, Dior's high-end clothing series (of course, Dior itself is a high-end brand, here refers to the high-end middle and high-end) will have a very thin red line under the bar code, which is said to be Dior's original.
CD: This abbreviation often appears on Dior's accessories, such as the side of glasses frame, buckle ring, belt, wallet and so on. Dior: Hanging on a bracelet and stringing the four letters of Dior into a key ring is the most obvious symbol of the "Lady Dior" wallet, and it has almost become another obvious symbol of Dior. Diamond plaid: Dior's special diamond plaid, which rarely appears on clothes, can be seen clearly on Dior wallet. [Edit this paragraph] Dior is in China.
1. Clothing counter
Dior Men's Wear has only hang lung plaza Store opened in 2005, Beijing Financial Street Shopping Center Store and Wang Fu Peninsula Hotel Store opened in 2007 and Tianjin Friendship Commercial Store opened in 2008.
Dior Women's Wear has 10 stores in Beijing, Shanghai, Tianjin, Hangzhou, Guangzhou, Qingdao and Harbin.
2. perfume counter
Dior perfume has counters in department stores in major central cities of China, such as Beijing, Tianjin, Shanghai, Chengdu, Hangzhou, Nanjing, Wuhan, Qingdao, Harbin, Changsha, Nanchang, Zhengzhou, Fuzhou and Guangzhou.
Dior glasses
The elaborate design of Dior glasses style can be clearly seen from its detailed carving, innovative technology and excellent lines and contours; In addition to elegant signs, glasses themselves attract the attention of the public with their sharp contours and avant-garde designs and colors. Every Dior glasses frame or sunglasses is obviously decorated with Dior logo, which always shows the taste and identity of the wearer to the world. A work of art that combines aesthetic design with complex manufacturing techniques. Younger frames, sexy and smooth line design are integrated into fashion, giving people a brand-new feeling. Counting Dior's classic trends, glasses will always be an important part. The thin frame and streamlined design set off the wearer's eyes more and more.
Dior watch:
Following the launch of the most eye-catching Dior crystal diamond rubber watch series in the spring of 2008, a new amethyst diamond chronograph watch was grandly launched in 2009. When the rubber strap is endowed with purple luxury vitality, the personality beyond self instantly sneaks into the bottom of my heart. Whether in passionate and fiery sports or in extremely luxurious parties, it is an enviable eye-catching focus.
Dior jewellery
Dior has done well in high-end women's wear, high-end ready-to-wear, perfume, knitwear, cosmetics and other fields. Its jewelry works also bring amazing feelings to the world. Dior jewelry draws inspiration from various historical styles, but never simply copies a certain appearance. Instead, it gives the work a novel role through colorful gems and creates a unique jewelry style. During 1995, Dior and Swarovski * * * also developed a variety of northern lights rhinestones, which greatly enriched the colors and materials of jewelry making. In addition, another major feature of Dior jewelry is the bold use of flower patterns, which also reflects the love of its founder, Mr. Dior, for nature. Unknown wildflowers and loving roses are obvious design themes, and pure lilies in the valley have become the classic patterns of Dior jewelry.
Dior men's wear Dior men's wear
From 200 1 to 2007, it was designed by French designer hedi slimane. Dior Homme men's wear design in hedi slimane emphasizes perfect lines, which attracts people's attention because of its ultra-small size clothes and the special selection of thin young models to shoot advertisements. Even Chanel designer karl lagerfeld is a fan of Dior menswear in hedi slimane at the end of the year. He tried to lose 90 pounds of fat just to put on Dior men's clothes.
Dior Homme men's wear in hedi slimane is almost morbidly slim, full of ambiguous images, simple and neat accessories, but filled with decadent soul of punk rock. Dior Homme combines the British low-key melancholy temperament with the French exquisite and elegant temperament. The narrow and thin cut makes the man in Dior men's wear look like a boy who will never grow up. His face is cold and rebellious, and his tight and thin lips reveal a trace of disdain, ridicule and perseverance.
Not suitable for Asians, belonging to European and American styles. Dior's clothing style is very special and seems to be non-mainstream. Belonging to a relatively skinny, Dior in China was mostly Korean and then appeared in Shanghai. Therefore, there will be few shops in China, only about 3-7. One in Shanghai, one in Chongqing and one in Beijing. Why is the price of Dior so high? Due to tax problems, the price of domestic counters is staggering. International students usually buy it abroad, which will be cheaper. Even so, DIOR HOMME, as a well-known luxury, is still not acceptable to ordinary working people in China.
Dior cosmetic product classification
Skin care: facial essence sunscreen/cream, other care eye cream/eye essence facial scrub/exfoliating makeup remover mask lotion/toner/spray cleanser/cream.
Makeup: makeup/highlights/shadow powder lip liner/lip liner eyebrow pencil/eyebrow powder/eyebrow cake eyeliner/eyeliner blush/rouge powder lip gloss/lip gloss lipstick/lipstick base makeup/foundation cream mascara eye shadow concealer/concealer makeup/beauty tool honey powder/loose powder other makeup.
Perfume: men's perfume, women's perfume, other perfumes.
Manicure: nursing nail polish color nail polish
Men's care: face
Functional classification of Dior cosmetics
Anti-sensitive, waterproof, acne-resistant, moisturizing, hydrating, soothing skin, deep cleaning, lifting, firming, repairing, removing dark circles after sun exposure and other effects, controlling eye oil, anti-aging, anti-wrinkle and shrinking pores, freckle, whitening, moisturizing, purifying and detoxifying curly hair [edit this paragraph] Dior is currently a designer.
John galliano (john galliano) was born in Gibraltar on 1960. His family came to London when he was 6 years old. 1984 john galliano graduated with honors from the famous Saint Martin Art Institute in central London, and created a series of works inspired by the French Revolution. This series of works has been widely praised by the international media and bought by Brown's, the largest fashion shop in London.
Galliano was named "British Designer of the Year" in 1986, and won this honor three times in the following ten years. 1990 exhibited autumn and winter fashion design for the first time in Paris, which was warmly welcomed by the audience.
He decided to settle in Paris. From 65438 to 0995, LVMH designed the ready-to-wear and high-fashion parts of the high-end brand Givenchy, and his outstanding talent attracted the attention of the world. A year later, he further developed in the group and became a designer in christian dior.
The first fashion designed by galliano for Dior is a straight crepe skirt with smooth lines and wavy lace. It was specially designed for Diana, Princess of Wales, to attend the opening ceremony of the special exhibition "The 50th Anniversary of Dior" held at the Metropolitan Museum in New York. After this sensation, galliano got inspiration from the ever-changing dazzling materials and designed a series of high fashion and ready-made clothes. His inspiration comes from many sources, including the legendary Dior "new look", the playboy of Edward VII, Miss Massa, Indian or Indian princesses, rappers who play deafening music, famous Peking Opera actresses and even street tramps.
1999165438+1October, john galliano was appointed as global creative director of Dior. Responsible for the design of high fashion, ready-made clothes, leather products, women's shoes, underwear, swimsuits, advertisements and Dior window.
Galliano's unique mix and match technique combines the casualness, elegance and bold and avant-garde style of street fashion, showing Dior's new female image in the new century to the world. Like a robber, he plundered the essence of classical fashion and dramatized it into modern elements, making it a marginal product of an alternative style. In his fashion, people can see the noble quality of Elizabethan era, the wild complex of western cowboys, the tough guy image of boxing masters, the rascal spirit of rock singers and pimps, and a strong Latin flavor. Some people are crazy about his fashion and his performance, and of course some people call him a "geek who fools fashion".