As a brand-new marketing method, jewelry online marketing has obvious advantages compared with traditional marketing methods.
First of all, jewelry online media has the characteristics of wide spread, high speed, free from time and geographical constraints, free from time layout constraints, detailed content, multimedia communication, vivid image, two-way communication, rapid feedback and so on, which is conducive to improving the efficiency, enhancing the effect and reducing the cost of marketing information communication of jewelry enterprises.
Secondly, jewelry online marketing has no store rental cost. Moreover, direct sales of products can be realized, which can help enterprises reduce inventory pressure and reduce operating costs.
Third, the Internet covers the global jewelry market, and enterprises can enter the market of any country conveniently and quickly through the Internet. In particular, the second ministerial meeting of WTO decided not to impose tariffs on internet trade before the next ministerial meeting, and network marketing has built a green channel for enterprises to enter the international market.
Fourth, on the Internet, any jewelry enterprise is not absolutely limited by its own scale, and it can equally obtain information from all over the world and show itself, which creates an excellent development space for small and medium-sized jewelry enterprises. Using the Internet, small and medium-sized enterprises can quickly establish their own global information network and trade network at a very low cost, and quickly transmit product information to the market that only large jewelry companies with strong financial resources could enter before, so as to compete with large enterprises on an equal footing. From this perspective, jewelry online marketing provides a powerful competitive weapon for small and medium-sized enterprises that have just started and face strong competitors.
Fifth, jewelry online marketing can give jewelry consumers greater freedom of choice than traditional marketing. Jewelry consumers can quickly find satisfactory products according to their own characteristics and needs, regardless of geographical and time constraints, and make full comparisons, which is conducive to saving consumers' transaction time and cost. In addition, the Internet can also help enterprises to realize one-to-one communication with consumers, which is convenient for enterprises to provide one-to-one personalized services according to the individual needs of consumers.
Of course, everything has its advantages and disadvantages. As a new marketing method, jewelry online marketing has strong vitality, but there are also some shortcomings. For example, online jewelry marketing, especially online distribution, can not meet the psychological needs of consumers' personal socialization. Jewelry consumers can't show their social status, achievements or ability to pay by shopping. Nevertheless, jewelry online marketing, as a new marketing method in the 2 1 century, is unstoppable and will become a sharp weapon for global enterprises to compete.