But although diamonds are high, they are not as high as physical stores! Buying jewelry in a physical store is a brand premium, not the diamond itself. In the diamond industry, the wholesale price set by Debir Company according to the annual production of rough stones is called international quotation. Only member companies have the right to spend money on this international quotation. The price of diamonds in physical stores has increased by 30%-50% in international quotations. A first-hand manufacturer like me usually sells it at the international wholesale price, and even has a discount. Therefore, the 50,000 diamonds bought by the physical store will be 20,000. It's not the diamonds that are hype, but the diamonds you bought are too expensive!