1, flexible investment: buying shops is far superior to buying luxury goods such as gold. Compared with investing in gold jewelry, the store bought by citizens can identify the quality of the store, but buying gold jewelry is difficult to distinguish between true and false, and it is troublesome to keep gold; Second, shops have a wide range of use values, not only can they continue to appreciate substantially, but they can also operate or lease independently. Gold is only a kind of luxury consumer goods, and as far as the current gold market is concerned, the international gold price has reached a relatively high level, and there is about to be a callback process. Buying gold now may be trapped. Under the pressure of inflation, buying shops is the only safe way to preserve and increase the value of assets.

2. Low investment risk: the stock market is changeable and laborious. Investment shops can enjoy the benefits brought by asset appreciation, and their daily life and work will not be affected. Buying stocks and buying funds should be stared at every day, always paying attention, for fear of falling, which is both laborious and troublesome; No problem going up. Once stuck, it will implicate the whole family and make people physically and mentally exhausted. Especially in the recent period, the stock market plummeted, and many investors complained bitterly. After personal experience, they quit the stock market and bought real estate instead. At least the house is tangible and tangible. It's a real thing. Moreover, shops can bring double benefits. They can charge rent every year and the rent is much higher than the bank interest (the rent of shops can reach 5%- 10% or even as high as 20% every year), and with the increase of rent, the shops are also increasing in value.

3. High return on investment: Lower deposit interest rate will lead to asset shrinkage. Because the interest rate of bank deposits is low for a long time, prices are rising, and inflation is inevitable (the currency is becoming less and less valuable), there is no other way to hedge the devaluation of the currency, so we can only maintain and increase the value of the currency by buying fixed assets such as shops.

The older the store, the more valuable it is. Second-hand houses will be cheaper than new houses in the same lot when they are sold, because there are depreciation factors in second-hand houses. The store is not like this. Generally, a mature business circle needs two to three years of cultivation. Once the business circle is mature, the rent of shops will increase year by year, and shops will become more and more valuable, so there is no saying that second-hand houses need depreciation. In addition, the second-hand housing market is mainly residential, and there are few second-hand shops. Because it is a mature shop, few people are willing to sell it, so the older the shop, the more valuable it is.

5. The maturity of shops has a polymerization effect. The business circle of mature shops has a strong agglomeration effect, which can be explained from two aspects: (1) operators. Mature business circle will attract strong popularity. Although the rent of shops is relatively high, it will still attract operators from all sides to operate, making this business circle more and more prosperous. (2) consumers. The more businesses there are, the hotter the business circle is, and the more consumers love to spend together. Through this agglomeration effect, business districts and shops are becoming more and more prosperous.