Many years ago, I did notice some important information. Some authoritative releases let him know such data: nearly/kloc-0.00 million couples get married every year in China, and the total wedding spending reaches 250 billion yuan. In China, from 2006 to 20 10, there were 8113,600 couples registered for marriage every year, and the average jewelry consumption was 5,659 yuan/pair, while the jewelry consumption in cities above the prefecture level was 7,643 yuan/pair. He has been working hard in the diamond industry for nearly 10 years, and he also knows that China's jewelry market has jumped from only 1% in the world a few years ago to the third largest market in the world, second only to the United States and Japan. In 2006 alone, China's diamond consumption reached 654.38+09.6 billion yuan, and wedding ring consumption accounted for 78% of diamond consumption. Besides, jewelry is becoming the third largest consumption hotspot of China people after housing and cars.

Kiss of the Champs Elysé es

Kiss of the Champs Elysé es

"In 2004, China has become the third largest luxury consumer in the world, accounting for 12% of the total global luxury consumption." Goldman Sachs predicts that "by 20 15, China will surpass Japan to become the world's first consumer of luxury goods." Similarly, the statistics of Goldman Sachs, an international investment bank, also support his idea of deliberately planning the wedding ring market. At the same time, with the help of his experience in the diamond industry, he also found that for every 65,438+00 pieces of diamond jewelry sold, 7 pieces were prepared for marriage.

These data and forecasts are stronger than before, which provides a solid foundation for making a decision to create a brand specializing in the wedding diamond market.

"I Do was officially launched in September 2006, and now it is developing very fast," said the relevant person in charge of I Do. "I do not need to re-educate the market. In other words, it is a mature market, that is, getting married and buying a diamond ring. And what I do is tailor-made to meet the market's demand for fashion, taste, avant-garde and quality target consumers.

Liu Zhen, a well-known domestic franchising expert, said that the wedding ring market, as the largest market segment of the jewelry market, accounted for more than 70% of sales. As far as the proportion of domestic wedding consumption is concerned, wedding rings have also begun to become a "necessity" for marriage. As the world's first diamond brand to position wedding rings, I Do provides dealers and partners with a huge space and a clear market segment development route through the optimal market segment selection.

What's more gratifying is that a forecast made by the civil affairs department in 2007 has made me more determined. It is predicted that more than 20 million couples will get married in China in 2008. In the next 10 year, the post-80s and post-90s will usher in another wedding climax, which will bring a demand market of hundreds of billions of wedding rings, and also bring a good stage for I Do to show its talents.