1, the trend of world economic integration and the slowdown of China's domestic economic growth, the shrinking global price difference of luxury goods and the adjustment of China's tariffs will further reduce the prices of some luxury goods.

2. Influenced by the consumption characteristics of millennials, digital marketing will become an important way to sell luxury goods. With the rapid development of e-commerce, traditional sales channels and online marketing have gradually merged, and online shopping has broken through geographical and distance restrictions, which has also effectively reduced the cost of opening stores. Luxury brands will use social networks as the main media to stimulate luxury consumption. The rapid development of cross-border e-commerce and luxury brands will promote the online shopping model, thus driving the rapid growth of online shopping.

3. The consumption experience and service of luxury brands have been further strengthened and improved. In order to meet the needs of domestic consumers, major brands constantly improve the service quality of their stores in the domestic market, emphasizing purchase and after-sales service.

4. The characteristics of young consumers and the pursuit of individuality, fashion and leisure make luxury brands adapt to this characteristic, and some traditional brands have added new design elements to meet the needs of domestic consumers.