Theme plan of Qixi activity planning 1 1. Overall thinking
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Second, the activity time:
65438 August 2006 to 65438 August 2009
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
(1) diamond decoration part
1, subject
A century-old shop, a century-old harmony-Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantages of shopping malls and gold jewelry stores, and attracting target consumers with integrity and desire.
2. Activity planning
The Diamond Festival lasted for more than a month from August to the "Eleventh" Golden Week. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose from seven dazzling gifts.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.
77 yuan vouchers for bedding, 77 yuan vouchers for suits and 77 yuan vouchers for shoes.
10% discount card for women's 77 yuan deduction coupon clothing accessories, 60% discount card for Hanfu and 20% discount card for wedding photography.
Step 3 show creativity
Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially imagined for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic Tanabata, lucky 77- value 100 yuan or more, 77 romantic gifts come first served.
(2) Activity planning
In-store merchants provide 77 items as gifts. On Saturday and Sunday, set up an activity area in the * * * Enjoy Space, and make a large kt version with the names and pictures of 77 items on it. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.
(3) prizes
Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Prepare publicity materials
① Imagination and production of KT version.
(2) The activity rules explain the water label.
(4) Tables and chairs required for the activity venue.
2. Other promotional activities
(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, 770 yuan will buy a Valentine's Day gift and send a crosstalk couple package as soon as he arrives.
(2) Romantic Magpie Bridge, Love Passing-During the activity, you can enjoy free ems express in 770 yuan by purchasing the designated Valentine's Day gift ticket, so as to pass on romantic affection for lovers separated from each other.
Theme Scheme 2 of Tanabata Activities Planning 20xx August 28th is a traditional festival in China, Tanabata. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish a correct concept of marriage and love, and promote family harmony and social harmony, the branch decided to launch the theme activity "Our Festival, Love in Chinese Valentine's Day" in August. The specific implementation is as follows:
I. Guiding ideology
Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides people to recognize, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms the spiritual strength of striving for progress and the spiritual bond of unity and harmony in the whole society.
Second, the theme of the event
With the theme of "faithful love and happy family", we will guide people to pursue a better life of faithful love and happy family.
Third, the activity time
20xx August 28th
Four. Activity content
1. Launch the activity of "Love on Tanabata, Reading Classics of Chinese Studies". The sub-bureau organizes the collection or recitation of love poems and advocates the concept of loyal love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses.
2. Carry out various cultural activities of "Tanabata Love". The sub-bureau will organize a bonfire love song party, carry forward the traditional Chinese civilization of loyalty and love, create an atmosphere of family happiness and social harmony, and push the theme activity of "Our Festival Love on Tanabata" to a climax.
Verb (abbreviation of verb) activity requirement
1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the ongoing activities of our bureau to create civilized units, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, and rich and profound. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.
2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.
3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity, give full play to the role of various media, widely publicize the "Chinese Valentine's Day Our Holiday Love" activities carried out by various units and departments, report the experiences of cadres and the masses in time, and create a strong holiday atmosphere.
Theme scheme 3 of Qixi activity planning theme: romantic Valentine's Day, warm roses.
Time: August 20th.
Activity content
Every couple who came to any store in Liansheng Garden Store on August 20th walked into the store hand in hand from the entrance, and the man could get a delicate rose and give it to his beloved lady. Limited to 300 copies.
Atmosphere layout
(1) entrance
At the entrance, a pink balloon is tied to a heart-shaped door, and a man and a woman "two angels of love" distribute roses to couples who come into the store hand in hand from this door.
(2) commodity exhibition area-love corridor
A special area will be set up to display Valentine's Day gifts, such as jewelry, perfume, scarves, chocolates, leather goods and cosmetics. The planning department will make some spray paintings that say "Happy Chinese Valentine's Day", and the stores will be arranged above or around the exhibition area.
Activity rule
(1) Men at the door must wear black suits, black shoes and ties, and have the sign of "angel of love" on their chests, so as to be handsome. Ladies are required to wear a wedding dress with light makeup, which is beautiful and moving.
(2) Couples who walk through the heart-shaped door are required to hold hands before handing out roses, and the "angel of love" who gives out roses can flexibly ask them to kiss. , to enliven the atmosphere.
(3) Roses should be packed in exquisite gift baskets, carried by ladies and distributed by men.
(4) According to the number of roses delivered by each store and the actual passenger flow, choose the corresponding time period for delivery, so as to ensure the delivery throughout the day, and finally do not deliver.
(5) "Angel of Love" said to all couples who walked through the heart-shaped door: Happy Tanabata!
Departmental cooperation
1, Planning Department
(1) Purchasing and Distribution of Roses
The purchasing department will purchase roses before August 1 1, and arrange special car delivery to all stores on August 20th.
(3) Advertising production
The planning department is responsible for making (including outdoor billboard painting, store publicity painting, angel of love logo) and sending it to all stores before August 18.
(4) Wedding leasing
The planning department rented a wedding dress and sent it to stores with roses on August 20.
(5) Making 5)DM sheets
The planning department will complete the production and send it to the stores before August 20th.
2. Operation department
(1) Complete the layout of the entrance "heart" door and atmosphere before August 20th.
(2) Before August 17, complete the commodity display layout of the "Love Corridor" pile display area and complete the atmosphere layout.
(3) "Angel of Love" men bring their own suits, and the flower baskets are provided by the branch.
(4) Create the atmosphere of the event site.
(5) All promotional items will arrive at the store before August 18. Please keep them properly.
3. Supply Section
According to the annual schedule, cooperate with the production of DM sheet.
Activity publicity
1, door banner
Content: Romantic Tanabata, warm roses.
2, outdoor sign painting (2 pieces)
(1) Content: Activity introduction, activity DM page.
(2) Content: Love Kanban.
Subject: Go ahead and say you love me.
Caption: Make a beautiful love billboard with many romantic confessions preset on it, which can be sent to your sweetheart by SMS.
3. Paint the entrance and passage.
Content: Tanabata image painting.
Theme scheme of Qixi activity planning 4 I. Activity purpose
Tanabata, also known as Qiaoqi Festival, Qiaoqi Festival and Chinese Valentine's Day, is a traditional Valentine's Day in China, with a beautiful love story as the background, adding more sweetness to this festival.
There are also many fans in the controller factory. They may be lovers, husband and wife, or they may be single and secretly in love. No matter what kind of love you are in now, Tanabata, the most romantic day of the year, is a day when infinite tenderness is released, sincere desire and expectation wait for an answer, and the collision between hearts sparks eternal love.
Let's feel the sweetness of Chinese Valentine's Day hand in hand and spend this warm and sweet holiday together!
Second, the purpose of the activity
While enriching employees' spare time, we also send sweet wishes to happy lovers and create an opportunity for the majority of single young people in the branch.
Third, the theme of the event
Cowherd and Weaver Girl in the sky, golden couple on the ground.
Fourth, the activity time
20xx year x month xx day.
Verb (abbreviation for verb) activity place
Staff activity rest area of controller factory.
Activity of intransitive verbs
1, cupid of love
Game requirements: All girls are blindfolded, boys stand in a row, and girls touch their hands to determine their favorite objects. As soon as the host shouted, the girls touched their hands in turn. After touching the boy's hand, you can take off the blindfold and stand behind him. After all the girls are determined, they can only get extra points if they like each other. The first one is 3 points, the second is 2 points, and the third is 1 point.
Rules of the game: In the process of blindfolding and touching girls' hands, boys are not allowed to make any noise, and tipping is forbidden. Any small move that violates the rules will be regarded as a waiver and cannot participate in this round of competition.
2. Lifelong protection
Game requirements: one man and one woman 1 group, and three teams will participate at the same time. When the host shouts, the first balloon broken by the opponent will get 1 point, the second will get 2 points, and the third will get 3 points.
Rules of the game: each couple/couple, boys in front and girls in the back, tie a balloon with a long rope around the girls' waist. After the game started, three groups of couples started to step on each other's balloons. Boys protect girls from being trampled by other teams in front of them. Which group of lovers' balloons will break first will get 1 point, the second group will get 2 points and the third group will get 3 points.
3. Share weal and woe
Game requirements: one man and one woman 1 group, and five groups participate at the same time. 5 points for the team that takes the lead in drinking together, 4 points for the second place, 3 points for the third place, 2 points for the fourth place and 0/point for the fifth place.
Rules of the game: after the host calls for the start, each team drinks the drinks prepared by the human resources department in front of them through straws, and it is not allowed to touch them with their hands. The first couple to finish will get 5 points.
However, I feel the harmonious heartbeat of the sacred unicorn.
Game requirements: a man and a woman are 1 group, and the ranking is decided according to the group that speaks the most correctly within the specified time. 8 points for the first place, 6 points for the second place and 5 points for the third place. Incorrect answer is 0.
Rules of the game: A couple, one with his back to the screen and the other with his face to the screen, can execute the contents displayed on the screen with actions or use language prompts. However, if a specific picture or text is involved in the language, it is considered illegal, and the person with his back to the screen speaks what is displayed on the screen for three minutes.
Activity requirements of intransitive verbs
1. Each team participating in the activity must consist of two people (a man and a woman). According to the first round, you can choose the girl you like to form a team (girls like you, too).
2. Obey the arrangement of the event host and observe the discipline of the venue.
3. Registration method: register at Chai, Human Resources Department before 20: 00 on xx, XX (this Thursday).
Tanabata activity planning theme scheme 5 activity 1: "Tanabata" couples take a sweet photo.
Viewers who buy more than two movie tickets can scan WeChat on the spot, pay attention to the official WeChat of "20xx" Studios, participate in the sweet photo-taking activities of couples on Tanabata, and wear couples' photography props for free. Professional photographers will take two sweet photos of couples on the spot and send them directly to the audience's mailbox.
After receiving the photos, the audience will share them in Weibo and take photos at @x and @ International Studios, and then get a pair of 12 inch fashion Ramina at the designated place.
Activity 2: Lucky Draw
Members can participate in the lucky draw by purchasing tickets with their membership cards, and have the opportunity to win exquisite prizes provided by xx photography. The prize is a couple photo worth 3,999 yuan and a set of personal photos worth 2,999 yuan. Viewers who don't smoke albums will also get a rose soap flower gift box worth 199 yuan!
August 17, Tanabata, I came to xx Studios, watched a touching love film and took a sweet photo of two people, in order to commemorate the unique sweetness and romance belonging to two people!
Activity 3: Give creative paper cup illustrations to the boutique book bar.
On the same day, anyone who buys Tanabata sweet special drinks in Tanabata boutique book bar can get a professional illustrator provided by Booker Book Company to draw creative paper cups for you on the spot. You can also write a declaration of love on a cup for you, so that your love can last a lifetime!