1. Honor: Zhaojinyinlou won the trust and support of many consumers by virtue of its brand influence and popularity, and stood out from many jewelry brands, winning two honors: "Excellent Integrity Brand" and "Excellent Potential Brand".

2. Centennial history: Zhaojinyinlou was founded in 1908, with a history of more than 100 years. Its headquarters is located in Jindu Zhaoyuan, Shandong, China, which is famous for its rich gold.

3. Brand positioning: The total number of stores has reached more than 600. As a time-honored brand in China, Zhaojinyinlou has always adhered to the brand positioning of "the disseminator of China's gold culture and the interpreter of pure gold quality", and innovatively researched and developed five-nine gold ornaments, "999.9‰ pure gold" ornaments and "dream hard gold" ornaments with unique industry characteristics and ultimate quality purity.