Date of establishment: 1847.

Place of establishment: Paris, France

Brand history

1847, Louis-Francois Cartier took over his master Adolphe Picard's jewelry workshop at 29 Montague Street in Paris, where the Cartier brand was born.

1899 Cartier moved to its current address, Paris Peace Street 13. Later, Cartier's three brothers Louis, Pierre and Jacques inherited the family business. They traveled all over the world, from India to Russia, from the Persian Gulf to the New World. Cartier established branches in London and new york in 1902 and 1909 respectively, which laid the foundation for Cartier.

Cartier quickly won the favor of the European royal family. 1902 Prince of Wales, who was about to become King Edward VII, once praised Cartier as "the jeweler of the emperor and the emperor among jewelers". He also appointed Cartier as the royal jewelry supplier of the British royal family in 1904. The exotic culture experienced by the three Cartier brothers when they traveled around the world deeply influenced the style of Cartier's fine products.

Cartier watches are unified in style, unique in design, simple and fashionable, with clear lines but not rigid, elegant and not complicated, which will always make you fall in love at first sight. Neutral and practical design, suitable for all kinds of wearers and different occasions, makes you feel that you are always with time, and you are the master of time. This is also an important reason for the success of Cartier watches. 1938, Queen Elizabeth appeared in front of the world wearing the smallest bracelet watch designed by Cartier. Since then, Cartier watches have become famous internationally.

Nowadays, whether it is high-end jewelry or contemporary jewelry series, such as Le Baiser du Dragon (kiss of the dragon), Cartier boutique conveys brand value with excellent production technology, unique style and professional technology.

Long before pocket watches and watches were widely used, Cartier showed great interest in watch manufacturing. 1888 mentioned the first female watch in Cartier's file, which is a big trend for Louis Cartier in the future. 1904, he asked Santos to show his watch to his Brazilian pilot friend Santos Dumont. The success of this watch prompted Cartier to introduce other watches, which formed Cartier's watchmaking tradition in the 20th century: Tonneau watch (1906), Tortue watch (19 12), Tank watch (19 19). Aisee watch (1996). Collection of Privée Cartier Paris Series: 1997 Cartier decided to integrate its classic watches and the best handmade watches into a series, including Roadster (2002), dédeclaration(2003) and Santos 100 (2004).

19 1 1 year, Cartier introduced a well-known classic invention: Cartier magic clock. The clock hands floating in the air seem to run alone and have no movement. The production technology of the magic clock is still a unique skill that Cartier refuses to disclose. There are many different styles of magic clocks, including the "Chimera" clock and the "porch" clock that imitate Buddhist temples.

Whether it is a modeling watch or a simple and complicated mechanical watch, it conveys Cartier brand's love and persistence in clock technology. Cartier has always made proud achievements in the field of innovation and rich clock connotation. Cartier watches have the same style, and they are displayed on every watch. Its style is not only highly respected all over the world, but also represents the classic and lasting aesthetic style of the brand. Just like Santos watch, it has been more than 100 years since it came out, and it still inspires Cartier's new watch series.

Brand concept

As "the jeweler of the emperor, the emperor of jewelers", Cartier's goal is not only to simply make jewelry and watches, but to express bold and avant-garde style through new creations based on its rich and outstanding history.

Cartier's endless creativity and excellent design have become a leader in the watch industry.

Classic watch

Watches such as TANK, Pasha de Cartier, Santos de Cartier, Roadster and Déclaration: Tank Cartier is one of the earliest watch manufacturers and the earliest advocate of turning watches into precious ornaments. Since Cartier was founded, the above series of watches have been remembered by the world for their unique style and classic design.