Zhang Helu, both born in 1980s, founded the DR brand on 20 10. DR advocates the true love values of "love one person all one's life". At the beginning of the brand's establishment, it formulated the global unified romantic rules, advocated the values of "love one person all one's life", and hoped to witness beautiful and pure love, accompany every stage of love growth, make the commitment of love firmer, make the declaration of love more sacred, and protect love more sincerely.

To this end, DR has formulated a globally unified romantic rule: a man can only customize a marriage proposal diamond ring in his life, and the customized record cannot be modified or deleted for life. All jewelry doctors can only give one person a lifetime, continuing the true love promise of "loving one person for a lifetime".

Enlightenment of doctor's success

In the early days of its establishment, DR passed the requirement that men can only buy once in their lifetime with identity authentication, so that women can feel the sincerity of men through a small diamond ring and the promise that the other party will only send one person in their lifetime. This kind of happiness and security can't be given by other diamond ring brands.

Therefore, DR diamond ring always revolves around the brand with the unique concept of true love. Once it is launched, it has been well received by consumers. This successful case tells us that before brand marketing, it is very important to choose the advertising language suitable for the brand, and it can even become a banner of brand promotion, which makes people intuitively feel the idea and significance that the brand itself wants to convey.

The above contents refer to Baidu Encyclopedia-Dr.