Mobile phone retail stores sell products,

Mainly through the purchase and sale price difference of products,

So,

Choose a marketable one

Products become the key to whether the store is profitable. So, what kind of products are marketable?

Not here.

There is a formula,

According to the business circle where the store is located, do consumer behavior analysis.

For example:

In Beijing,

Shanghai,

Shops in the core urban areas of first-tier cities such as Shenzhen,

Target consumer groups have strong spending power,

Strong brand awareness,

The products of these stores should be mainly international brands, supplemented by domestic first-line brands.

China, after all, is a developing country,

Consumers are still very sensitive to price,

So,

Huge second line

Or stores in third-tier cities should be dominated by domestic second-tier brands.

Third-line brands dominate,

International first-line brands and domestic first-line brands

Line brand as a supplement. The products of international first-line brands and domestic first-line brands only need to show the best-selling models, namely

However, too much is meaningless, and limited sales will lead to capital occupation. Their role is to start first.

Or enhance the brand image of retail stores,

Secondly, as a price reference,

Because of the same production configuration

Products,

International first-line brands and domestic first-line brands often have higher prices.

So through the high price of these products to match.

Support the domestic second line,

The high cost performance of third-line brands,

And through the domestic second line,

The sales of third-line brands are profitable,

This is called "building a plank road in the open, crossing Chen Cang in the dark". In product organization, it is forbidden to grab eyebrows and beards, and there is no owner.

Second, there is no purpose.

According to the consumption level and characteristics of the regional market where your store is located, formulate targeted product strategies.

At the same time, different settlement policies should be adopted according to different products, because, unlike upstream suppliers.

Our settlement policy determines different purchase prices.

Now retailers with a little scale can fight for the upstream.

The supplier's account period and even the distribution of goods,

Many retail store owners are complacent about this.

Thought it was convenient for others

Suitable. In fact, this is a double-edged sword, which must be treated rationally. For international first-line brands and domestic

First-line brands, because the product price is high, the sales volume is small, and the product realization speed is slow, for this part of production.

Products,

It is best to distribute goods.

For the best-selling models of domestic second-tier brands and third-tier brands,

It is best to pass

Buy goods in cash,

So as to depress the purchase price,

If it is necessary to distribute the goods,

Even if it can

Do it,

Upstream suppliers will also increase the cost of capital and risk.

Thereby causing your purchase cost ratio.

If others are high, the direct consequence is that either your profit rate is lower than others, or your retail price is higher than others.

the same

Sometimes, because it is a distribution, I always feel that there is no pressure. In the long run, it will only gradually weaken my competitiveness.

Thus gradually eliminated by the market.

For the organization of the whole dish of goods in the store, we must pay attention to strategies, which are red flowers and which are green leaves.

Be sure to distinguish clearly,

So as to adopt different countermeasures.

Generally speaking,

Mention it through the display of international brands.

Enhance the image of the store,

Taking domestic first-line brands as price reference,

Promote it through low-level traffic trading machines

Selling wars, driving popularity, and achieving profitability through domestic second-and third-tier brands.

The second point: inventory management

Many mobile phone retail store owners have the same lesson:

On the surface, this shop is making a profit every month.

But in the end, I earned it

All I got was a pile of inventory,

Frankly speaking,

Is to make a pile of garbage,

This shows that inventory management is out of date.

question

As a daily work of retail store management,

In order to measure the realization cycle of each product,

conditional

Some retailers can analyze the sales life curve of each product through special software.

Under the sales curve

When the trend declines, it is necessary to reduce or stop purchasing and digest the inventory until it is lower than the cost price. Do you sell mobile phones?

Like selling jewelry, jewelry continues to appreciate and mobile phones continue to depreciate. When jumping off a building, you must jump, and

Jump steadily.

Selling mobile phones is a bit like selling clothes.

Out of season clothes are worthless.

Selling mobile phones should not be "invisible"

Coffins don't cry,

Because the life cycle of a single product is getting shorter and shorter,

So the science of mobile phone retail stores

Cultural management has become more and more important, and inventory management has become the key factor to determine whether the store is profitable.

The third point: after-sales service

After-sales service is a key factor affecting the brand image of retail stores.

How to do a good job in after-sales service,

There is a lot of knowledge in it.

Big,

At present, the main problem that restricts the after-sales service of retail stores is the domestic second line.

After-sales service of third-line brands,

big

Some domestic second-tier,

Third-line brands have not established a perfect after-sales service system.

Most of them rely on provincial contractors.

For after-sales service,

Whether it is an upstream manufacturer or a provincial contractor,

Very unstable.

This is a dilemma.

Problem, because second-line and third-line brands are the main profit model of retail stores, you have to do it. And most zeros

Suppliers have the same lesson,

I just suddenly couldn't find the organization,

Even if we can find a provincial contractor,

But provincial contractors

Said the national contractor was bankrupt,

There is nothing he can do.

This kind of problem often brings huge losses to retailers.

retail

Enterprises face consumers,

If you can run, the monk can't run out of the temple.

More importantly, consumers are right now.

Consumer protection

Law "

I know something about this,

The awareness of rights protection has been continuously strengthened.

The most unbearable thing for retailers is that customers come to the store every day.

Lift the table and smash the counter in the room,

Make a scene,

Finally, consumers can only refund or replace a new machine with the same configuration.

The only way to solve this problem,

Is to cultivate their own after-sales service ability,

At the same time as making a purchase request

Equipped with maintenance materials,

Because with the continuous improvement of the integration of mobile phones,

There is something wrong with the chip or motherboard.

The probability is getting lower and lower, and most of the problems lie in the surrounding electronic materials, such as microphones and motors.

A retailer with a long-term development plan,

We must strive to establish our own maintenance ability.

Only in this way can we save our lives.

Luck is in your own hands.

The fourth point: internal management

The importance of internal management for mobile phone retailers is self-evident.

But,

Mobile phone retailers rely on their own

It is difficult to improve your management ability quickly by groping.

You must learn from it.

In terms of retail format,

sweet

The management level of Hong Kong and Taiwan is higher than that of Guangdong.

By studying Hongkong and Taiwan Province,

The management level is obviously better than that of

The mainland is high, so the easiest way for mainland retail enterprises to improve their management level is to learn from Guangdong.

In mastering information and strengthening management,

Mainland retailers,

Especially small retailers,

It's hard to come for a long time

Investigation and investigation in Guangdong,

but

16888

The mobile phone network solves this problem for everyone through the Internet platform.

Quan Wei

China mobile phone retailers provide the latest product information in Shenzhen first-line market in time and teach the most professional managers.

Law.

At the same time,

pass by

16888

This team has been preparing for several years.

The first mobile phone shop in China published by Huaxia Publishing House.

Operation management is a must-read for mobile phone shop operators.

This set of books is very practical,

Practice is the principle,

individually

From the operator,

Managers,

The seller comprehensively discusses how to open a good mobile phone shop from three readers.

How to manage

Good mobile phone shop,

How to sell mobile phones?

This set of books is very important for regulating the chaotic mobile phone sales market.

Jinsheng mobile phone store

It is of great significance to improve the management ability of mobile phone stores and increase the sales market.

The "wave line" of market economy development tells us that the starting point in the market is to enter the market at the high point to make money.

Only well-managed brand enterprises can make money.

At the bottom of the market, only by improving internal management can we survive.

I think survival is more important than making money at any time.

Because only companies that can survive will have the opportunity to make money. Word of mouth is the most important, and there are many styles.

There must be licensed parallel mobile phones, and the product quality must be guaranteed.

If there are conditions, it will increase customers' interest in mobile phone warranty. And now mobile phones are consumables, and many people can't spend them all in one year.

Just change a few mobile phones! So you have a good reputation and good after-sales service, and your model is updated quickly, I don't think you can make any money.

Now people feel that it is more secure to buy mobile phones in big stores or national chain stores.

If you can, you can.

If you want to join a chain store, in fact, the most important thing to open a store is to talk about credibility.

After all, mobile phones are electronic products, and no one can know whether they are good or bad, but as long as the reputation is good, as long as the reputation is good.

Some customers will tell 4-8 people.

If the reputation is bad, the customer will tell 15-20 people.

Therefore, we should put credibility first, and then seize the supply. If this phone

Other people's homes are more common, so we can be lower than them, almost to the lowest.

Not to make money, but to attract people.

What makes money is the supply that others don't have.

As long as our supply is not available in other people's homes, then you will make a profit.

You can judge for yourself how much profit you want, and the decision is in your own hands.

Talking too much means reducing the resources that others have and improving the resources that others don't have.

Add a sticker machine outside.

That kind of profit is considerable.

I think it should be club-style, mobile phone, accessories, maintenance, download and so on. Our shop is small and there are few goods.

The price will be more flexible than others. Our market positioning should be domestic machines with gross profit, and customers should be consumers.

Customers with 700- 1500 ability make money in three yards and five yards, and the brand runs away.

The profit of accessories is also high. If it is done well, it is not much less than a mobile phone. Keep up with the card number. Don't be afraid of after-sales products, although brand machines

High gross profit but low purchase price, even if it is not a problem, can not offend customers at the expense of interests.

Let customers feel that your store is at ease, so as to catch customers. Before talking about how to run a mobile phone store well, let's take a look. We often see problems in the on-site management of mobile phone shops. The following is an unannounced visit to a mobile phone shop.

Some problems found:

1

Employees' awareness of gfd is relatively weak, and when they inspect the store, they find that many saleswomen don't wear makeup;

2

Most shops don't welcome guests, don't pour water for guests, and customers' stools are in a mess;

three

The price of Gionee mobile phone on the poster does not match the actual price;

four

Poor ground hygiene and serious employees;

five

Music is not harmonious enough;

six

The smallpox balloon was not replaced in time;

seven

Employees' clothing is not uniform;

eight

, the function card price card is incomplete;