1. BOC Gold Bank was established on 1992, and its initial stage was funded and managed by the head office of the People's Bank of China. Due to the introduction of a series of national policies, in 2008, the State Administration for Industry and Commerce approved BOC Gold Bank to officially change its name to BOC Gold Bank Co., Ltd. and opened its first flagship store in Shanghai.
2. In 2009, BOC Gold Bank signed a strategic cooperation agreement with the World Gold Council. The so-called world jewelry looks at China, and Chinese jewelry looks at Shenzhen. In order to expand brand development, in the same year, BOC Jinxing Jewelry Design Center was formally established, with gold and diamond inlaid jewelry production bases and supporting cooperative factories in Shenzhen. At present, the chain retail stores of BOC Jinxing have begun to take shape, and it is planned to open more than 300 high-quality chain retail stores by 20 13.
3. BOC Jinxing adheres to the fashionable and enterprising development concept, pursues the goal of international development, constantly explores the market to build thousands of stores, and strives to become the flag brand of the jewelry industry.