Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - What are the skills of selling jewelry?
What are the skills of selling jewelry?
1, let customers know your brand at the first time.

Some salesmen say "welcome, please have a look around" when they see customers entering the store. The customer can send you away in a word: OK. In fact, at this time, the most important thing is to give your own jewelry brand a name. For example, welcome to the counter. Because there are many similar stores in the mall, customers may not know your brand, so you should give them an impression first. Out of curiosity, it doesn't hurt for customers to go and have a look first.

2. Guide customers to make choices

After the customer knows your brand, if he has no clear choice, as a salesperson, you might as well be a guide. For example, "These models are the latest new products. They are very beautiful. You can have a look. " Let customers have a direction in the dazzling, if your new jewelry style is only novel, it will make people shine and attract customers more.

3. Talk about specific activities.

Salespeople often say: Our store is engaged in activities. The word "engaging in activities" has been widely used, and customers may be numb. It is better to just say: you can get a * * * if you buy this necklace. The love in the hand and the specific discount in the ear can easily make customers feel excited.

4. Don't answer directly when the customer thinks things are too expensive.

Don't tangle with customers about the price, because the money is in the hands of customers, our advantage is the product, and we know the product better than customers. So pay more attention to make customers like this product very much. You can say: Try this necklace. If it doesn't look good, it won't be cheap. Then help the customer try it on and praise it appropriately, how suitable it is for her and this product. When the customer's psychological balance tilts to the product, the salesperson's chances of winning are even greater.

5, the customer said: old customers, cheaper!

You may not remember this customer, or there is no extra discount in the store. But there is a principle: give each other face, but don't reduce the price. You can say, "thank you for your trust all the time, but I don't have such great rights for the time being." Next time the company holds an event, I will definitely leave a place for you. " In order to downplay the topic.