I don't think the physical store was killed by e-commerce, I think it was killed by rent. High housing prices promote high rents, and the operating costs of physical stores increase. In addition, the marketing model is too single and traditional, which gives a warm soil for e-commerce expansion.
E-commerce has indeed had an unspeakable impact on physical stores in recent years. You can't say kill Why is the owner of a physical store an antique who wants to keep pace with the times? Nowadays, many physical stores have also joined the e-commerce platform for sales, and only by stressing quality can they develop. Some e-commerce companies do some deceptive activities ... such e-commerce platforms have to close down.
To answer this question, we must first establish a concept: has the physical store been killed by e-commerce? I thought: no! On the contrary, some physical stores have been eliminated by e-commerce. Western enterprise management mentioned that there are no declining industries, only declining enterprises!
To prove this point, we can take the automobile industry as an example. Once, American GM was replaced by Japanese Toyota, and then by German Volkswagen! According to the development trend of new energy vehicles, China automobile enterprises are likely to enter the top ranks!
Can social development brought by technological progress promote economic development?
I think it is inevitable!
The first is infrastructure technology:
We are called "Infrastructure Madmen", why do we have this title! It's not that we like construction, but that the construction speed has been greatly improved after we broke the monopoly of western big machine manufacturing!
You can make up the construction time and the number of participants in chengdu-kunming railway, and you can also make up the time and the number of participants in the high-speed railway in the west! This is the change brought about by technological progress!
The changes brought by technological progress to infrastructure construction are high speed, high safety and high quality! Then in the process of construction, the economic development has been promoted, and the flow of people and goods between the two places has been greatly strengthened because of the improvement of transportation and logistics after construction, which will naturally improve the economy!
The second is payment technology.
In the past, the transaction responsibility of merchants was very high, and it was difficult for both parties to collect credit. Since the secured transaction, the buying and selling behavior between two strangers has accelerated and the economy has developed!
With the development of network technology, goods in remote areas can reach the market without climbing mountains, which greatly shortens the time and distance between products and people, improves economic vitality and brings new ways for economic development in remote areas!
The third is the protection of rights and interests
Online complaints, video forensics and chat records have all become more effective channels for safeguarding rights. Naturally, under the premise of protecting rights and interests, the economic activity will increase and the economic development trend will be significantly improved!
That's all, you can add! thank you
In fact, I don't think e-commerce is a real technological progress. Sometimes it represents a kind of capital and an oligarch.
With the progress of technology, people become lazy.
Most of the physical stores are dragged to death by high rents and high housing prices, and a small number are killed by the unscrupulous operation of e-commerce, which has a great impact on the prosperity of the city and the employed population, and has also been affected, enriching a small number of people and the poor. Most people.
Yes, technological progress has indeed brought social progress, promoted economic development and brought tangible benefits to the people. It's expensive to buy things in a sports store. Nowadays people seldom buy expensive things in physical stores. Now more and more people will buy things in e-commerce.
Survival of the fittest is an unchangeable law; Innovation is the starting point of survival of the fittest.
Technological progress will bring innovation. Innovation is to use new technology to redo the basic needs of human beings in the past, such as food, clothing, housing, sound, color, dogs and horses, in a new way. With the internet, people turn to e-commerce when shopping. Just like the high-speed rail, people will gradually stop taking the green leather train.
Innovation has also solved a problem and brought new problems; New problems are the starting point of new technological innovation, which in turn brings social progress and promotes economic development.
Spring in the physical store is coming!
Shili village
202 1- 1 1-22
Since the emergence of shelf e-commerce companies such as Taobao and Pinduoduo, the business of a large number of offline small and medium-sized physical stores has become increasingly difficult.
In particular, Ma Yun once said: If you don't do e-commerce, there will be no business in the future.
The outbreak of the epidemic in the past two years has had a great impact on the offline entity industry, and there has been a wave of closing stores in many places.
Everyone seems to have written an industry death book to offline stores and avoided it.
However, today the village chief wants to tell you that the spring of the offline store is coming!
0 1 Local life can only be local.
The core reason why offline stores are not easy to open is that there is no traffic.
Everyone stayed at home and didn't want to come out. People can't see the services and products in the store.
Then everyone will say, isn't the US Mission to provide services for local life?
Although the US Mission helped the merchants to make a certain exposure display, it was convenient for users to search.
But there are the following problems:
A. Meituan is actually a shelf-type e-commerce, that is, users will search for something they want.
For example, if you want to stay in a hotel and go to the movies, you can buy a group. Do you usually take the initiative to open a group tour?
If you don't order takeout, how many times is it better to open Taobao?
B, in addition to movie tickets, travel and other products, the core of the US Mission is to provide local life services. Even if there are many local foods and snacks on it, you can't enjoy them in a foreign land.
C, many products and services, such as selling clothes, electrical appliances, home furnishing, beauty, blind date, recruitment, second-hand recycling, and some personal skills services, such as clothes sewing.
Therefore, businesses/individuals living in the local area can only rely on local advertisements if they can't go to the US delegation. If they can't advertise, they will have to wait for the guests to come to the store, and the business will not go on.
Short video+live broadcast is a new business opportunity for physical stores.
Neither Meituan nor Taobao can effectively solve the problem of how local businesses expand their business, but short video+live broadcast gives a good answer.
First, if your washing machine is not broken, will you know that there is a special maintenance near your home?
Secondly, how do you know how the food in the store is cooked without going to the food store? What is the kitchen environment like? What skills does a chef have? Do you know what people really think of that shop?
Third, if you don't have a baby, do you know what kind of food, service and accommodation a month center provides to mothers every day?
Fourth, when I was a child, I wanted to eat a scone on the roadside, but I didn't know his Taobao shop. Can I only ask my friends to help me buy it?
Fifth, if you don't sell according to 4S stores, real estate is sold to shops and real estate. Do you know what houses and cars look like?
You can list many such questions, but by the way, does Meituan have an explanation of the real estate? Can I make an appointment to see the house?
And all this can be achieved through short video+live broadcast.
Maybe when you want to wash your car, you open Tik Tok, and you will see a new car wash shop near your home. Now there is a free car wash service.
Maybe when you don't know what to eat, when you open Tik Tok, you find a friend around you punching in the food in a store. What you see is the real thing, and what you hear is the truest evaluation of each dish.
Maybe you will also see an account made by a couple resort hotel around you. Everything you care about, from what to eat, they have detailed videos to explain. How to park the car? How to get there? Living environment, how to play, you don't call friends, customer service.
Maybe you want to buy a new home recently. At this time, you open Tik Tok and read the accounts of several local furniture stores.
You will know the environment and general products in the store. When they are lucky, they are still doing live broadcasts and issuing coupons.
You can ask the anchor to pick a product you are most interested in in in the store and introduce it to you. There are many questions asked by the audience in the live broadcast room, which will help you to make a supplementary understanding.
You can even call the phone number left on Tik Tok directly and add WeChat to make an appointment for home communication, which is much better than when you try to find a phone and can't get through.
In the past, you could go to the store. Some salespeople love to ignore, and some salespeople will wear colored glasses. Sometimes you have to be embarrassed to ask more questions, but during the live broadcast, the anchor wants you to ask more questions and interact more.
For many offline stores, whether you are washing cars, selling clothes, selling home appliances or even catering.
It can be said rudely that if you haven't made a short video or made a live broadcast so far, there is really no business to do.
For many brands, any manager who doesn't do short video+live broadcast in your online store should be laid off immediately!
There are several obvious advantages for offline stores to do short video+live broadcast. Don't guard the gold mine as waste wood!
1, available space
It can be used directly without site layout, especially in some brand stores such as home appliances, homes, clothing and automobiles, which is especially suitable for short video shooting and live broadcast.
2. There are still people
At present, the sales of many stores are waiting for customers to come to the door. If they don't come to the store, they will play with their mobile phones. The more high-end products are sold, the more idle they are, and sometimes no customers enter the store all day.
So they have enough time to participate in the live broadcast and sales of the store. For example, Li Jiaqi used to be a beauty counter.
In addition, almost all store sales have received certain product training before taking up their posts, so they also have certain professional knowledge.
Let's talk about a method first, which can establish the brand number with the store as the unit, plus the employee matrix number.
Step 3 deliver
Because there is a shop, it can be directly located during live broadcast, and the address can also be presented in the video.
For the user who watches, it is easier to increase the sense of trust, because she can go to the store to verify and enjoy the service at any time.
If you sell tea, users can intuitively see the scene in your store, and you can open the tea that users are interested in at any time to show them.
It also includes clothing sellers, and every piece of clothing in the store can be tried on line.
It is also very important that through live broadcast, we sold original local products.
Although you have opened a tea shop, a Hanfu shop and a snack bar in Hangzhou, you can sell your products through live broadcast.
Including selling cars, houses, jewelry, brand-name bags and so on.
So I hope all the bosses who open offline stores will reflect on it and stop complaining that there is no chance.
The live broadcast has just brought great opportunities to the physical store!
For example, when it rains heavily, many people don't go back to the 4S shop or go to the real estate to see the house, but this doesn't affect you to show it to users through live broadcast, take them to see the house and see the car online, become a private domain, and then provide a second service.
If you can mend old clothes, renovate leather goods, clean the house, etc. You can also show users your exquisite skills and customers' praise through video.
By the way, there is an aunt who does seamless sewing of high-grade clothes in a small county. Through the sharing of short videos, she not only expanded the business of local people, but also did a lot of business of high-end people in the north, Guangzhou and Shenzhen, from an annual income of 100,000 to an annual income of one million, and also opened a training class to accept apprentices.
Others cook all kinds of local snacks delicacies, not only selling snacks all over the country, but also attracting thousands of apprentices from all over the country to study.
So once again, all businesses in the physical store attach importance to short video+live broadcast, whether it is haircut, foot bath, street fried powder, matchmaker blind date, odd job recruitment, lawyer service, you must do it!
This is a double-edged sword. If used well, it will bring you development. It is the society itself that is badly used or misused!