Today's holiday, if you don't go out to travel, there are still many choices: besides attending garden parties in major parks, visiting shopping malls and watching housing exhibitions, you can also take a trip to the auto market. Eleven cars not only have enough time to be carefully selected, but also many dealers have launched various promotional activities such as test drive and preferential gifts. For the increasingly fierce competition in Beijing auto market, the 11th National Day will be the last desperate battle of the year. Manufacturers and dealers are trying their best to launch various promotion schemes, trying to tie consumers' eyes firmly to the cars they sell.

On the eve of the "Eleventh Golden Week", the reporter interviewed dozens of car dealers in Beijing and classified the promotion activities of various models during the eleventh period.

-Test drive.

You must have a free lunch.

Affordable index: ★★★★

How is the performance of the new car, and whether it is comfortable or not? You need to get into the cab yourself, have a simple understanding of the parts of the car, and then drive a few times to feel it.

General stores have vehicles for consumers to test drive for free, but dealers often cherish the vehicles they sell and are reluctant to let consumers get on the bus for test drive. Nowadays, the competition is more and more fierce. It is also one of the means for dealers to organize test drive activities during the "Eleventh Golden Week". Even if there is no large-scale test drive, if consumers ask for a test drive, dealers can generally meet it.

Promotional activities during the National Day: North Automobile Trading Market Southeast Automobile Sales Co., Ltd. Origin: Southeast Leader Free Test Drive.

Sanyuanqiao Toyota monopoly: VIOS test drive.

-Free maintenance

Save maintenance cost

Affordable index: ★★★★★

Many people always pay attention to the car price when buying a new car, and there are many additional expenses such as maintenance after sale, which is also a big expense. Therefore, the free maintenance cards given by manufacturers and dealers are very affordable for car owners. Based on a car with a cost of 6,543,800 yuan, the cost of routine maintenance is around 300 yuan. If you can get a few free maintenance cards, it is far more affordable than sending a bunch of dispensable trinkets.

Promotion activities during the National Day: North Automobile Trading Market Development Industry and Trade Development Co., Ltd.: FAW series cars are given VIP cards, and users who hold this card for the first and second guarantees enjoy three maintenance and free working hours.

Yazhijie Bole FAW-Volkswagen Monopoly: Bora 1.8T gives 4000 yuan leather seat +4000 yuan lifetime after-sales service card.

Donate oil, insurance and purchase tax.

The discount is real.

Affordable index: ★★★★★★★

Whether car buyers buy the dealer's preferential activities depends on whether this kind of preferential treatment can really save money for consumers. For car buyers, gasoline, insurance and car surcharge are inevitable expenses. If the promotion activities of manufacturers or dealers clearly indicate that they can give away fuel tickets, or buy insurance and pay purchase tax for car buyers, this kind of discount can be said to save money without discount and will attract consumers very much.

Promotional activities during the National Day: Beijing Jeep Grand Cherokee: sending a gas ticket worth 22,000 yuan.

Mitsubishi Speed Run 2.4: Additional purchase tax (65,438+0.92 million yuan).

Maxima series models: send four main insurances.

Luding Automobile Firm: During the National Day, Ford Carnival booked cars at Chaoyang Park Auto Show and gave away auto insurance.

-Buy cars, travel and electrical appliances.

Alternative car purchase promotion

Affordable index: ★★★★

Buying a car for a trip, sending small appliances and mobile phones has become the latest promotion form for many car manufacturers and dealers. In fact, this new form of car purchase discount has little to do with consumers' own car purchase, and whether it is "cost-effective" needs specific analysis. For example, are travel gifts or electrical appliances needed by consumers? If there is no such emergency, there will be no cash discount.

Promotion activities during the National Day: Tianhong Chuangyi Automobile Trading Co., Ltd., the northern automobile trading market: buying a car and sending a mobile phone.

China Car: Buy a 2.0AT standard car and give it to Singapore, Malaysia (or Hong Kong and Macao) for two.

-Ornaments and accessories gifts

It looks beautiful, but I can't afford it.

Affordable index: ★★

Giving floor glue, floor mats, explosion-proof membranes, gear locks and other decorations, or giving car refrigerators, car phones, and even large and small gifts such as covers, chair cushions and small cartoon toys are the most common promotional means for dealers. When consumers go to buy a car, the shopping guide will display these gifts one by one, which makes people feel "taking advantage" immediately. In fact, this advantage is really meaningless. Dealers often claim that these gifts are worth thousands of dollars. In fact, after careful calculation, there are not many useful things in the gifts, and the quality is often unreliable. Instead of accepting these gifts, it is better to bargain with the dealer seriously. It is most affordable if you can give a little discount on the car price.

Promotional activities during the National Day: North Automobile Trading Market: Xuyang Hengxingjing Trading Co., Ltd., buying Changhe and Bailing cars to send car phones and car refrigerators; 5. Long Da Economic and Trade Group, Furuisi offers discounts on all models, except Xiao Bailing, giving away car decorations and two electric doors and windows; Qiangxin Ye Wei Economic and Trade Co., Ltd., buy a double-ring car and send it to the whole car for decoration; Zhongqi Huayuan Automobile Sales Co., Ltd., buying cars and sending genuine leather, CD and imported explosion-proof film; Hongbo Jiaxing Automobile Development Co., Ltd. presented ten exquisite decorations (including floor glue, floor mats, explosion-proof membranes, gear locks, perfume, fire extinguishers, fenders, handle covers, etc.). ) When buying a car.

Hongwei automobile: you can get a car incubator and a four-piece gift package when you buy a car.