At present, there is no brand with distinctive personality in Chinese jewelry. If you don't look at the LOGO, you can't tell which brand it is, because most of the styles are imitating each other, and there is no brand personality and lack of brand sense in design. China should have jewelry brands with distinctive design styles like Cartier and Tiffany. Wen Yi Jewelry integrates design, sales and brand operation management, with fashionable product design, exquisite craftsmanship and high cost performance. Jewelry customization can meet individual consumption needs. Consumers can choose jewelry according to their economic situation, taste, hobbies, occupation, identity, skin color, temperament, age and so on. It is more cost-effective than buying popular jewelry products in the mall.
Brand RHEA believes that private customization is not as simple as engraving the customer's name or date on the gem. The real private customization will be a service that fully meets the individual's wishes. "There is no similarity but only difference." Brand RHEA gem designers will fully understand customers' preferences, endow gems with meaning, understand beauty and look forward to life, then design according to customers' wishes, and communicate with customers to modify and finalize the design before making them.
Jewelry customization should emphasize the individuality of design, but not only the design, but also the craft. For example, the diamonds attached to customized jewelry products should be bright enough, not dull, and the bad feeling should not be thin and thin, but thick to show the use of gold feet. Experts remind that jewelry customization should go to a regular jewelry customization company. Xu is not optimistic about the promotion information about jewelry customization in the circle of friends, which is not necessarily reliable. Experts suggest that in the process of jewelry customization, customers should fully communicate with designers and give full play to their creativity, so that the final design results can fully display the ideas of designers and customizers. Customized precious jewelry must have relevant national appraisal certificates.