1, high profit: shopping malls will set the prices of jadeite and other precious stones higher to obtain higher profits. This high price makes jadeite become a luxury, losing its own aesthetics and value.
2. Uneven quality: the quality of jadeite sold in shopping malls is different. Some jadeites have problems such as uneven color, unsmooth texture, low transparency and cracking, which affect their value and beauty.
3. The price is opaque: the price of jade in shopping malls is opaque. It is difficult for consumers to know the true value and cost of jadeite, and it is also difficult to compare the price differences between different products. This information asymmetry leads consumers to buy jadeite with high price or poor quality.
4. False propaganda: Shopping malls will make false propaganda about jadeite, such as exaggerating its value, forging its place of origin and lying about its quality. This kind of false propaganda will mislead consumers into buying jade that does not meet expectations.