No matter whether it is a sales copy or an advertising copy, no matter how novel the creativity of the copy is or how gorgeous the text is, it is not a good copy if it can't promote the effective promotion of sales performance after publication, in other words, it can't help sell goods. Whether it can promote effective sales promotion is the only criterion to test whether a copy is a good copy.

? Even if a copy was written too much and put on the market, it was found that the order volume was less than previously expected and the sales volume did not increase significantly. At this time, you may be at a loss, and you know that this is not an excellent copy without what others say.

But this is not the most terrible. Your confusion means that you may not know what the fundamental problem is, and this is what should alert you most. Because we can't find the crux, it means that we can't create effective copywriting to increase sales.

If we want to solve this problem, we must first make it clear. Let's solve this problem together. The purpose of creating this copy is to let strange customers take hard-earned money out of their pockets to buy our products. This question is really difficult. Since it is a difficult problem, we can break it down into relatively simple "steps". So what is the most important step to achieve the goal of "selling products with copywriting"? After combing, we come to the conclusion that there are four steps:

? 1, draw up a title that can catch people's eyes.

? A good title can make customers feel surprised and curious in two seconds, and click in without thinking.

The biggest function of the title is to let people click in. The more people click on it, the greater its turnover may be. The reading volume of good titles can often be more than 1.3 times that of ordinary titles. Assuming that the transaction conversion rate remains the same, it means that you can earn 30% more money.

A good title doesn't necessarily look "implicit" in words, and it doesn't need "puns", "homophonic words" or indirect expressions, because readers may only give you two seconds. Your title can only arouse readers' curiosity and click impulse in this short two seconds.

? 2. Stimulate customers' desire to buy

The task of this step is to fully increase the reader's desire to buy and make him want to stop. With an excellent title, customers click to read the text. At this time, the first question he considered was: Do I want this product?

At this time, it is not enough to talk about the selling point of the product, and the direct description is not attractive. We must express them vividly and wonderfully. The selling point is written in general, so it is difficult to arouse customers' desire to buy. If the writing is wonderful, it will fully impress the customers. Only when it is written that the customers have grass in their hearts, itch in their hearts and can't stop can it be considered successful.

? 3. Win the trust of customers

The task of this step is to convince customers that our products are really good after reading the copy. When your reader is tickled by you, he will still be quite wary: can you really do it if you speak so well? If you can't get rid of this concern, he will still float in front of you.

? Therefore, you must never put false or exaggerated information in the copy. And it is best to convince him with irrefutable facts that the quality of this product is really no problem.

? 4. Guide customers to place orders immediately.

The task of this step is: let the customer place an order immediately after reading the copy, and don't delay.

Here, you must make him realize that this is a very valuable investment in his life, and insignificant capital investment can be exchanged for huge gains. And to let him know that such an opportunity is fleeting, he must buy it immediately in order to seize this excellent opportunity.

Of course, for some famous enterprises with big brands, their copywriting does not have to cover these four steps. For the majority of small and medium-sized enterprises, these four steps in copywriting are indispensable.

If the copy can't be sold after publication, it is nothing more than one or several of these four steps. Knowing where the problem is, the problem is half solved. Do all four steps well, and those who have wonderful words will surely create miracles again and again.