Market segmentation can be divided into two categories: consumer market segmentation and enterprise user market segmentation. Consumer market segmentation can be divided into geographical factors, demographic factors, psychological factors and behavioral factors. The market segmentation of enterprise users can be divided into: user's industry category, user's scale, user's geographical location and purchase behavior factors.

Market segmentation means that enterprises divide customers in the market into several customer groups according to certain standards, and each customer group constitutes a sub-market. There are obvious differences in demand between different sub-markets. Market segmentation is the basic work of selecting the target market. The activities of marketing in an enterprise include subdividing a market and taking it as the company's target market, and designing the correct "combination" of products, services, prices, promotion and distribution systems to meet the needs and desires of customers in the subdivided market.