This year's visual communication and hand-painted topic inspection of Zhejiang University of Technology emphasized that students pay equal attention to design analysis and expression ability. The review method of "valuing skills over righteousness" has become history. Students should broaden their horizons and design ideas in hand-drawn review, and can't just refer to the real questions in the past as the reference basis for the scope of review.

9 13 Design Art Theory Ⅰ

"Details determine success or failure." This year, the design theory of Zhejiang Sci-Tech University examines students' in-depth reading and understanding of book knowledge points, avoiding the knowledge points frequently tested in previous years and choosing students with more comprehensive knowledge points. It is a "blow to the head" for students who only master well-known knowledge points but are careless, have a thorough understanding of book knowledge and use book knowledge mechanically.

Zhejiang Sci-Tech University has completely reformed the examination questions and requirements of hand-drawn video transmission, especially in terms of requirements. The specific hand-drawn contents are no longer listed, students design according to the topic, and at the same time clearly explain the design concept with the help of mind map.

No more specific hand-drawn content:

In previous years, specific requirements were defined according to each direction, taking 20 19 as an example:

"Visual Communication and Fashion Digital Media" needs 3 small packages, 1 poster.

"Industrial design and intellectual research" designs two products, product design orientation, design process sketch and illustration;

"Environmental Design and Fashion Life" is an indoor or outdoor landscape with a space area of no more than 300 square meters.

However, the requirements of 202 1 exam no longer list the requirements of hand-drawing in all directions, and students can play freely. After the reform, the examination of students' comprehensive ability is more flexible and multi-directional, which is undoubtedly unprepared for students who mechanically copy the requirements of hand-drawing in previous years for review during the preparation period. On the other hand, the school reform does not allow students to give questions, especially for students to make innovative designs in the examination room without combining actual propositions, and copy the pictures memorized in advance.

From this point of view, students preparing for 2022 should lay a good foundation, prepare for war for a long time, seek innovation and change, and expand the scope of designing hand-painted content, instead of just reviewing as required in previous years.

Clearly use mind mapping and other methods to explain the design concept;

202 1 hand-drawn examination clearly requires the use of mind mapping and other methods for design and analysis. This requirement shows that the school attaches importance to design analysis. In fact, as early as the entrance examination in 2020, design analysis has been investigated and clearly accounted for 40% in the published entrance examination outline. This year, this item still accounts for 40% of the score, but some students don't care, and still equate design analysis with conventional design instructions, so they lose points. Imagine how a few lines of design instructions can account for 40% of the score.

The difficulty coefficient of visual communication theory test in Zhejiang Sci-Tech University has increased in recent two years. According to the memories of seniors and sisters over the years, the difficulty coefficient of filling in the blanks in 20 years is high, but it is not without traces. The school avoided the high-frequency test sites over the years and turned to the second and third grade knowledge points and topics that had never appeared before. The purpose is to investigate the accumulation of students' knowledge points more comprehensively. Because of the difficulty of filling in the blanks last year, 2 1 of the candidates read more carefully and deeply to cope with this year's filling in the blanks. This year's essay topic is different from previous years. It not only emphasizes the development and influence of design, but also pays attention to the internal relationship between design and the latest facts, keeping up with social hotspots.

Fill in the blanks with moderate difficulty:

Fill in the blanks with moderate difficulty, but there are many knowledge points that were not tested in previous years, such as:

Ding system and chime (this knowledge point is an extension of bronze ware, initial inspection);

Liang Xun (this knowledge point is an extension of Li Yu, and Li Yu's related knowledge points were first investigated on 20 19);

Larik and Fogai (the first time to inspect this knowledge point, but in previous years, designers were often furniture, architecture and products, and the first time to inspect jewelry designers);

And writing areas that students don't often notice, such as the future design trend is ecological, immaterial and artistic (the answer to this knowledge point is in the introduction in italics).

The difficulty of noun explanation is simple:

The difficulty of noun explanation is relatively simple, as long as the knowledge points are written in sections by remembering points.

The essay question is moderately difficult? ：

This year's essay questions are moderately difficult, and the three essay questions have distinct angles. Each topic is a comprehensive survey of "design history (a brief history of modern world design)+design service (an introduction to art design)", while most of the knowledge points in the two books in previous years were investigated separately.

The essence of the first question is to discuss the relationship between the system design method born by Ulm School of Design and today's service design.

The second question discusses the relationship between Memphis style and product function and form in post-modernism period. If you master this knowledge point, you will know that Memphis style is a style that emphasizes form over function, so it is reasonable to put forward a novel argument from the perspective of answering questions.

The third paper, combined with the current domestic political and economic development, shows that design theory can not talk about design in guiding design practice, but should explore design practice based on the actual needs of economy, life and people's livelihood.