As a leading enterprise in the domestic jewelry industry, Chow Tai Fook's main products are gold jewelry, not gold raw materials. The price of gold jewelry includes not only the price of gold, but also the technology and design cost provided by the brand.

Chow Tai Fook's gold price not only reflects the cost of gold raw materials, but also includes brand value, product quality, design innovation, market strategy, supply chain management and many other factors. Therefore, the gold price of Chow Tai Fook is higher than other brands.