The resistance of major brands to Xinjiang cotton is becoming more and more serious. Xinjiang cotton has always been a famous characteristic project in China, but I didn't expect many well-known brands to choose to boycott and vilify Xinjiang cotton. After this incident, it immediately attracted the attention of relevant departments and netizens. After all, the domestic market share is occupied by domestic brands, and foreign big brands have chosen high-quality Xinjiang cotton instead of praising domestic famous paintings. This incident attracted the attention of celebrities. After all, many products endorsed by celebrities are related to affiliated companies. After this incident, all celebrities who had contracts with related companies quickly terminated their contracts. Until now, all the clothes worn by stars will not appear in the clothes of related brands.
Zhao's public relations team is particularly fierce. Wearing a domestic high-definition dress at a party is also a public relations way. I always think that Zhao's public relations team and publicity team have helped Zhao get more opportunities to speak for products, and Ye Zhao is a female star with special positive energy. The quality and style of high-definition dresses imported from China and other brands are not worse than those produced by foreign brands, but the high-definition dresses in China lack ways to show the quality and cost performance of clothes. This time, Zhao wears a brand of high-definition dresses, which can reflect the quality of domestic high-definition dresses and greatly improve the popularity of domestic high-definition dresses.
Generally speaking, I think that wearing a domestic dress when Zhao attends important events can already highlight Zhao's role in representing and promoting domestic brands. Although Zhao did not become the image spokesperson of the brand, the brand gained a certain popularity through this activity. As long as the brand does not do things that are not proportional to the quality and price of goods, the brand will not lose the broad market soon, or even occupy the not-so-broad HD brand market.