Before it's too late, just take the tutorial. Please read it patiently ~ ~ ~

In fact, it is not difficult to open an online shop according to the process. Novice sellers should not be afraid to open online stores. In fact, it is really not difficult to open an online shop. Just step by step. Try to run an online shop, and you will certainly get something. Here is a detailed introduction to Taobao's shop opening process.

1, user registration

Log in and click "Free Registration" at the top of the page. In the page that opens, enter the member name, password, email address and other information, and click the "Agree to the following terms of service and submit the registration information" button. Then, the registered email will receive a confirmation email, open the link, and after confirmation, the user registration is completed.

Security tip: In order to ensure the security of the transaction, be careful not to set the password too simple. It is recommended to use the combination password of "English letters+numbers+symbols".

2. Identity authentication

"Taobao" stipulates that only through real-name authentication can you sell your baby and open a shop. Therefore, after registering users, we should also carry out corresponding authentication (including personal real-name authentication and Alipay authentication). The specific operation steps are as follows:

The first step is to log in to Taobao and click "My Taobao" at the top of the page. In the page that opens, click "Please click here" next to the words "I want to sell my baby for Alipay authentication first".

Step 2: In the opened page, you will be prompted that Alipay account has not been activated, and click "Click here to complete Alipay account activation". Enter your real name, ID card type and number, Alipay password, etc. In the pop-up page, click the "Save and activate Alipay account immediately" button.

Step 3: After successfully activating Alipay account, return to the original page and press F5 to refresh the page. Click the "Apply for Alipay Personal Real Name Authentication" button, read the terms of Alipay authentication service, and then click the "I have read" button to continue.

Step 4: First fill in the personal information according to the prompt, and click "Next"; Next, select the ID card for verification. You can choose to "upload online" or "mail" a copy of your ID card and click "Next"; Then, enter the bank card information, including bank, bank card number, province, city, etc. After the input is completed, wait for Alipay remittance within one day.

Friendly reminder: if you upload a copy of your ID card online, the size of the picture file should be controlled within 200KB; If it is an IC ID card, you also need to provide a picture on the back.

Step 5: After one day, reopen my Taobao, click on the corresponding link in the authentication area to open the Alipay authentication page, click "Confirm remittance amount" in the "Bank account verification" area, then enter the amount of funds that Alipay has injected into your bank account, and click "OK" button.

Step 3 Buy goods and take photos

A key factor in the success of online shop opening is the purchase channel. The price of the same product is different in different purchase channels.

After certification, you will be busy sorting out the treasures you already have. In order to show the sold treasures to consumers more intuitively, it is very important to take pictures. It is best to use corresponding graphic image processing tools to convert the format and size of pictures, such as Photoshop and ACDSee.

4. Release the baby

To open a shop in Taobao, in addition to meeting the requirements of certified members, you need to publish more than 1 0 treasures. Therefore, after sorting out the product information and pictures, we will start to release the first baby.

Friendly reminder: If you fail to pass the personal real-name authentication and Alipay authentication, you can release the baby, but the baby can only be released in the "baby in the warehouse" and the buyer can't see it. Only through certification can it be put on the shelves for sale.

The first step is to log in to Taobao and click "I want to sell" at the top of the page. In the page that opens, you can choose two publishing methods, namely "pricing at once" or "auction". Click on "price increase at once" here.

Friendly reminder: "One-price" has a fixed price, and buyers can buy it immediately; "Auction" has no reserve price and allows buyers to bid.

The second step is to choose the category and choose the right category according to your own goods. For example, I chose the baby details of women's shoes. Click the "Finish, Continue" button to proceed to the next step.

The third step is to fill in the baby information, which is very important. First get the title in the "Baby Information" area, click the "Browse" button to upload the baby picture, and enter the baby description information, baby quantity, start time, expiration date, etc. Then, enter the baby's price, location, freight and payment method in the "transaction conditions" area; Other information can keep the default settings, such as using Alipay to pay by default. Finally, click the "Confirm, Submit" button to release the baby.

If the publication is successful, a success page will appear below. Click "here" to view the published baby page, and click "Continue to publish baby" to continue to publish baby.

Friendly reminder: If you want to modify the released baby information without the buyer bidding, you can go to my Taobao-I am the seller. Baby for sale "to edit and modify.

After the baby is released, it is best to update and add it regularly to prevent the store from being deleted by the system.

Third, get free shops.

Taobao provides certified members with free opportunities to open stores, as long as you send them.

Cloth 1 0 pieces of baby, you can have your own shop and independent website. You can put all the treasures on this webpage and arrange them according to your own style.

In order to open the store as soon as possible, I also released 1 0 baby in one breath, which took a whole half day. When I finished, I couldn't wait to open "My Taobao". Open a shop for free. "Then, I named the store in the opened page and took a name of' I show shoes'; In "Store Category", you can select the category to which the baby belongs; Enter a brief description of the store in "Store Description". Finally, click the "Submit" button, and in the page that appears, "Congratulations! Your store has successfully created the word … "and provided the address of the store.

Fourth, the steps of opening an online shop are very important.

After opening a shop for free, buyers can get a space of their own. Like traditional shops, in order to operate normally and attract customers, it is necessary to "decorate" the shops, including logo design, baby classification, baby recommendation and shop style.

1, basic settings

Log in to Taobao and open "My Taobao-I'm a seller-Manage my store". Click "Basic Settings" in "Store Management" on the left to modify the store name, store category and store introduction in the opened page; The main item should be entered manually; Click the "Browse" button in the "Store Logo" area, and select the designed store logo picture: enter the contents of the store announcement in the "Announcement" area, such as "Welcome to our store!" , click the Preview button to see the effect.

2, baby classification

The classification of babies is for the convenience of buyers. On the "Manage My Store" page that opens, you can click "Baby Classification" on the left; Then, enter a new category name, such as "Four Treasures of the Study", enter a sort number (indicating the arrangement position), and click "OK" to add it. Click the "Baby List" button at the back of the corresponding classification, and you can add the released baby by searching keywords for classification management.

3, recommend baby

Taobao provides the function of "recommending treasures", which can recommend your best six treasures and display them in the obvious position of the store. Just open the "Manage My Store" page and click "Recommend Baby" on the left: then, select the recommended baby in the opened page and click the "Recommend" button.

4. Store style

Different store styles are suitable for different babies: buyers feel different, so they generally choose a style that is elegant in color and looks comfortable. I chose the style template of The Wizard of Oz, and a preview screen will be displayed on the right. Click OK to apply the style.

After the store is renovated, a brand-new page appears in front of you.

Fifth, the promotion of the steps of opening an online shop is the key to success.

The online shop is open, the baby is on the shelves, and the features are made. However, after several weeks, there is still no deal, and even the buyer has not left a message. This is a common problem for many novice sellers. At this time, you will take the initiative.

I have also encountered such distress, so he decided to advertise for the store in four ways: forum promotion, link exchange, window recommendation and friend promotion.

1, forum publicity

The main method of forum publicity is to send advertising posts and use signature documents.

The former can be held in the forums of provinces or cities. If there is a section that allows advertising, you can advertise it widely.

Poster content must be detailed, product pictures must be exquisite, and the top should be updated regularly.

The latter can modify the signature file on the forum and change it into the website, logo, slogan and store name of their own store. Post some beautiful posts so that interested friends can visit your store through your signature file.

2. Link exchange

In the early days of opening a store, in order to enhance popularity, you can exchange links with popular stores, so that you can use free advertisements to promote your store. For example, Taobao provides as many as 35 friendship links, and the method of adding them is simple:

First of all, through the search function of Taobao, search all the shops and write down the names of the shopkeepers of popular shops.

Then, log in to /help/wangwang/wangwang.php to download the communication tool between Taobao buyers and sellers-"Taobao Want Want", add the names of the shopkeepers of these popular stores, and make a request for link exchange.

If you agree to exchange, finally, open "My Taobao _ I am the seller. Manage my store ",click on the" Friendship Link "on the left, then enter the owner's name and click the" Add "button.

3. Window recommendation

The "window recommendation" function provided by Taobao is a special function for sellers. When the buyer chooses to search or clicks "I want to buy" to search by category, a window will appear on the search results page to recommend baby. Set the function of "window recommendation", you can open "My Taobao-I am the seller-the baby for sale", select the baby to be recommended to the window (the baby that has been recommended to the front page of the store can no longer be recommended in the window, that is, it is marked with the word "recommendation"), and click the "window recommendation" button.

6. After the baby is sold.

After the baby is sold, in addition to receiving the corresponding sales reminder information, it is also necessary to contact the buyer actively, ask the buyer to pay for the goods, deliver the goods, and make comments or complaints after the transaction is completed.

1. View the sold treasures.

If the buyer buys the baby, Taobao will notify the seller through "Taobao Want Want" and email. Sellers can also log on to Taobao and open "My Taobao-I am the seller-the treasure sold". Click "Leave a message for me" in the "Contact Buyer" area, and leave a message for the buyer through "Taobao Want Want"; If the buyer does not use "Taobao Want Want", you can also write down the buyer ID and send a letter in the station.

2. Contact transaction matters

After the buyer and seller contact, they agree on the terms of payment and delivery. In order to ensure the interests of buyers and sellers, Alipay is recommended as the payment method.

3. Payment and delivery

In order to prevent non-payment on delivery, sellers usually adopt the method of "cash on delivery" when selling treasures.

First, the buyer is required to pay, usually through Alipay. After the seller pays the payment, you can open the query of "My Taobao _ I am a seller's treasure". If the transaction status is found to be "the buyer has paid, waiting for the seller to deliver the goods", it means that Alipay has received the remittance, and the seller can safely deliver the goods to the buyer.

Friendly reminder: For sellers who use Alipay, you can open "My Taobao-Alipay Zone-Transaction Management" to manage the transaction, such as transaction inquiry and refund management.

After receiving the seller's goods, the buyer will confirm in the transaction status, and finally Taobao will make a payment to the seller's Alipay account. In this way, the transaction is completed. Don't forget to keep in touch with buyers, which will increase your shop visits and purchases.

Bay's chance.

4. After the evaluation and complaint transaction is completed, both buyers and sellers can open "My Taobao" for evaluation. The seller can open "My Taobao-I am a seller-sold baby", click "Evaluation" in the sold baby, and choose favorable, moderate or bad reviews according to the actual situation. You can also enter text content.

Friendly tip: How to become a star-rated shopkeeper with high credibility in Taobao?

To become a Taobao star-rated shopkeeper, the credit rating must be at least 4 points. The seller's credit score is based on the buyer's evaluation after each successful transaction with Alipay. If it is "favorable", one point will be added, "medium" will not be added, and "bad" will be deducted. Therefore, to become a star-rated shopkeeper, remember to serve in good faith. If you don't buy online transactions, you don't pay for goods. The seller can open "My Taobao _ Credit Management Bucket I want to report" to make a complaint, but it needs to collect evidence such as delivery voucher, buyer's receipt voucher and Want Want screenshot.

Although it is said that opening a shop online has zero cost and low risk, there are many examples of not closing a deal or "closing the door". The most important thing is "honesty" if you want your shop to survive online. Only honesty can win the hearts of buyers, get good credit evaluation and develop!

There are 10 successful steps in opening an online store.

I. Gathering information

The first thing we have to do before opening a shop is to prepare. For an online merchant, information collection is very important. You don't need me to tell you what it does, do you? For a novice, I don't know what information to collect is useful. I was the same at first. I didn't have a clue. Later, I gradually realized that everything related to online stores is the object to understand. Including Taobao's release rules, Alipay's use rules, forum rules, community rules, promotion rules and so on. Of course, what I said is definitely not comprehensive enough, and this needs to be explored by novices themselves. Aswsw.com is a good place to study.

Second, find the source of goods.

Knowing all the details about the online shop is to find the source of goods. A successful online enterprise must have its own long-term suppliers. The key to success is to find a good source of goods. Quality, style and price should have their own unique advantages. Only in this way can we have a place in the numerous competitions. But some novices will say that I don't have such a good foundation, good strength and inexperience. Of course, no problem is smooth sailing, everything grows in difficulties and setbacks, and problems and opportunities coexist. So no matter how you look at these problems, you must not take them lightly.

Third, release

After receiving the goods, you can put them in the store (you must have a digital camera ready before this). What should I do with these photos? Everyone knows that many sellers are using Photoshop processors. You have already approved this software, but how to use it? Hehe, I'm also exploring now, but I still suggest novices consult their elders. Relatively speaking, they all have a lot to learn (which is what I am doing now).

Fourth, put it on the shelves

When the pictures are ready, they can be put on the shelves. When editing goods, some novices don't know what the expiration date is for. There are two selection modes: 7 days and 14 days. At first, the validity period I chose was 14 days. Later, I consulted a friend whose business was bleak, only to know the difference between 7 days and 14 days: as we all know, Taobao put the baby that is about to expire on the front page. If you select 14 days, your product will be exposed once every 14 days. If you choose 7 days, you can expose it again. This will double your page views and turnover.

Verb (abbreviation for verb) logistics

Choosing a good logistics company for delivery management is also the key. I suggest you ask the old seller. This will also reduce the disputes caused by logistics delay or damage. Pay attention to the following points when shipping: 1) Be sure to carefully check every item before shipping, especially those with batteries or electronic products. 2) If some product pictures are inconsistent with the real thing due to color difference, the buyer shall be informed before delivery. 3) If the quantity is insufficient or slightly defective, please explain it to the buyer as far as possible to avoid unnecessary trouble. Online merchants

Propaganda of intransitive verbs

Publicity is a very important step in the process of opening an online shop. Many novices face a credit crisis from the beginning. Why? The author doesn't say that everyone knows! So we must seize any opportunity to promote and advertise: visit the community more, write more replies, participate in more activities, join Wangpu, through train, Alipay community, Alipay activities, Alipay promotions, write more replies and so on.

Seven, Anfutong management

Anfutong management equals fund management. I now use three accounts, one is to manage sales funds, the other is to manage purchasing funds, and the other is to manage expenditure cost funds. This will help us manage our business better, especially the sales quality at a glance.

Viii. Anti-fraud

Always keep in mind the anti-fraud awareness. In today's society, there are all kinds of swindlers, and the way of cheating is hard to prevent. But you just need to remember one thing: don't be greedy and cheap. Don't think that pies will really fall from the sky. As the saying goes, there is no free lunch. Remember! No matter what excuse the other party uses, you will eventually be asked to disclose your account password to him. As long as the other party talks about this, please be sure to be vigilant. Remember!

Nine, after-sales management

In my mind, no matter how much profit each order has (sometimes it may be a loss for novices), I will always make the service satisfactory to buyers. This is crucial. No matter what unpleasant things happen with buyers, you should be aware of this, and you can even describe it in one sentence: selling products is selling services. Whoever has the right service has a greater chance of success.

X. Integrity management

What is honesty? Integrity is a solid commercial cornerstone of any industry and the most important foundation for all people's activities! This is especially true for online stores. Therefore, we must create an honest online shopping environment. In the face of every customer, we must sincerely prohibit statements that endanger national security, politics, pornography and obscenity.