From the perspective of communication, rumors represent meaningful information and give some new factors to someone or something related to reality. Rumors, because of their powerful spreading speed, breadth and obvious subjectivity, pose a great challenge to the spread of the truth and people's opportunity and power to know the truth. Therefore, dispelling rumors has become a necessary measure to remedy afterwards. Weibo's rumor-dispelling mechanism is the inevitable product of the self-purification and development of the network society.
With the arrival of Weibo era, more and more people choose to get information, express their feelings and establish relationships in Weibo's content service system. However, people's knowledge literacy is mixed after all. In the face of false information, those with high knowledge level will shield themselves, and those with low knowledge level will not distinguish between true and false communication. The spread of rumors in Weibo will subtly widen the existing knowledge gap. Weibo's rumor is just a good medicine to bridge the knowledge gap.
In addition, Weibo, as a new member of the Internet, can better face the challenges of the traditional system only by doing a good job of self-restraint mechanism, self-examination and auditing. This is also a major responsibility and mission of Weibo's rumor mechanism