As shown in the picture.

Live broadcast scripts can generally be divided into single product live broadcast scripts and entire live broadcast scripts. As the name suggests, a single product script is a script for a single product. Use a single product as a unit to standardize product explanations and highlight product selling points. Because a live broadcast usually lasts 2 to 6 hours. Most live broadcast rooms will recommend multiple products. Customize a simple single-product live broadcast script for each product, clearly marking the product's selling points and promotions in the form of a table, which can avoid the anchor's confusion when introducing the product.

A high-quality live broadcast script is to arrange the live broadcast time, location, product explanation and shelf order, live broadcast lottery and other aspects in advance.

When conducting a review after the live broadcast, the advantages and disadvantages of each link will be analyzed in a more targeted manner:

1. Sort out the live broadcast process.

When doing live broadcasts, the most taboo thing is to consider the content and activities of the live broadcast before starting the broadcast. In particular, some store live broadcasts directly throw the store activities to the anchor. In addition, if the anchor does not preview the live broadcast content and products of the day in advance, then the final result of the live broadcast will be non-stop embarrassing broadcasts and awkward conversations. Therefore, the first thing that can be solved when making a script is to sort out the live broadcast process and make the live broadcast content orderly.

2. Manage the anchor’s speaking skills.

With the script, it is very convenient to guide the anchor's actions every minute, so that the anchor clearly knows what to do at a certain time and what has not been done. In addition, the anchor can use Convey more content. It can also help anchors and teams fully control the entire live broadcast process and effectively deal with emergencies.

3. Easy to summarize.

The summary meeting is an important task that every anchor will face after broadcasting, and this task requires backend managers to continuously summarize the data, which involves the cooperation of the team. By summarizing the experience of each live broadcast, you can more clearly understand your own strengths and weaknesses and make better preparations for subsequent live broadcasts. Therefore, when selling goods in a live broadcast, you need both an anchor and an operation. If the anchor does not start the broadcast, the operation will be gone. A good live broadcast operation team is equally important.