It is very important to choose a good website keyword. What if the industry keywords we want to do are fiercely competitive? Then you can start with some unpopular keywords, and every little makes a mickle. I have read many articles about keyword selection methods written by cattle people, which is also one of the focuses of search engine optimization researchers. The reason is that excellent keywords are the first step to the success of a website, and choosing keywords correctly is half the battle.
Website SEO optimization keywords are divided into unpopular keywords, general keywords, general hot keywords, hot keywords and super hot keywords.
First, the unpopular keywords
1. What are the unpopular keywords?
Some people say that an index less than 1000 is an unpopular keyword, while others say that the search result of X is an unpopular keyword. Personally, I think webmasters should judge whether keywords are hot or cold from the search results of search engines. If seven or eight search results on the homepage are occupied by the homepage of the website, the keyword competition will be great, so I absolutely dare not say that he is an unpopular keyword easily. On the other hand, if the first page of search results is almost all pages of some low-weight websites, then it is certain that this keyword will not be a hot keyword.
2, the reasons for the unpopular keywords
The main reason why keywords are unpopular is of course that there is not much interest. There are almost no unpopular keywords in profiteering industries such as finance, medicine, health care and online earning. This does not mean that unpopular keywords are unprofitable. The unpopular keyword may be that big companies simply disdain competition for such a small profit. It is also possible that the industry is too cold and few people participate, but each ip is worth thousands of dollars.
These are the key words that personal webmasters should give priority to. Another reason is that the keyword itself is worthless, even if it brings hundreds of IPS, it is of little significance. What I value most is the traditional industry, which is really cold on the Internet. With the popularization of computers and the development of the Internet, it is an inevitable trend for traditional industries to go online. Online unpopular, offline popular keywords, worthy of personal webmaster attention.
3. Advantages and difficulties of keywords in unpopular industries
It is a common view that the keyword competition in the unpopular industry is of little value. The unpopular industry will not be chased by big companies, nor will it make people feel sad about the wooden bridge. Personal webmasters with limited strength can easily get traffic and profit through this keyword. It cannot be ignored that there are many problems with the keywords in the unpopular industry.
First of all, it is difficult to make a profit. Unless you make your own products, it is difficult to sell advertising space or do alliance advertising. Secondly, the content of unpopular representatives is less, and the content of the website is stretched. Even if it is copied to enrich the website, it will be difficult; Third, keywords have poor prospects and are difficult to develop. After all, the unpopular industry has a limited market, so it is difficult to make a difference on the Internet, and the future is worrying.
4. Suggestions on keyword selection in unpopular industries
The method of keyword selection in the unpopular industry is similar to the ordinary method, and the specific related keywords have been rotten on the Internet. This is just the choice of unpopular keywords. First of all, it is suggested to give priority to traditional industries, and the Internet is not hot for the time being, so personal webmasters have greater opportunities; Secondly, it is recommended to be familiar with the industry as much as possible and have resources. As I mentioned before, it is difficult for these industries to make profits, and it is easier to make profits with resources. After all, the purpose of making a website is to make a profit. Of course, the corresponding words are taboo words that are too cold and keywords that you can't make money at all.
Generally, it takes about 1-2 months for unpopular keywords to reach the home page. The unpopular keywords are baidu promotion whose search index is within 100, and Baidu's homepage basically has no search keywords. The keywords set and ranked in the enterprise site are called unpopular keywords.
The use value of unpopular keywords is very high, because the cost of making home pages is very low. For example, many long tail keywords are unpopular keywords. These unpopular keywords bring an ip every day, which can bring a large number of users, and the conversion rate of long tail words is very high.
Second, common keywords
It takes 3-6 months for general keywords to be the home page. If the optimization skills are very good, it can be ranked in 3-4 months.
The daily search index of general keywords is between 100-300. Generally, the first page of keywords is the ranking of enterprise websites, the second page is mostly the ranking of enterprise websites, and there are also a few Baidu bidding websites and big websites.
Third, the general partial hot words
Generally speaking, it takes 6 months or more for popular keywords to reach the home page. The daily search volume of popular keywords is nearly 1000, and a large number of Baidu bidding websites appear on the homepage.
For example, the word "plastic surgery" is a popular keyword, with an average search volume exceeding 1000 and a large number of bidding links. Another feature of popular keywords is that there are large columns or home page rankings on the home page.
Fourth, hot keywords
Hot keywords such as "SEO optimization" may take more than one year to make the home page. The homepage of this keyword is basically the homepage ranking of big stations, and there is basically no homepage ranking of enterprise stations.
Hot keywords need to be optimized by the promotion team and combined with marketing promotion before they can be ranked on the home page. Therefore, it is not recommended that individuals optimize popular keywords.
Five, super hot keywords
Superhot keywords, such as "car", are common words in life. The daily search volume of these words may reach tens of thousands, and the home pages are the home pages and subdomains of large portals and Baidu products. Super popular words generally don't have Baidu bidding links, because the search volume of these words is too large and the conversion rate of the website is not high. Compared with high cost, bidding is not cost-effective, so these words have no bidding ranking.
Six, how to distinguish the difficulty of keyword optimization?
1, look at the index of keywords.
Generally speaking, the index of keywords can be viewed through Baidu Index, 360 Index and sogou Index. , which mainly reflects the user's search frequency for this keyword. Often, the greater the daily search volume, the higher the word exchange value, which means that the more intense the competition, the more difficult the optimization.
2. Look at the number of search results
Generally speaking, the keyword search results page is the total number of related pages returned by the keyword. This result is that all the pages that the search engine thinks are related to the search word after careful calculation, that is, all the pages that compete with this keyword, are probably within the following numerical range:
A, the search results are less than 500,000; Belonging to less competition;
B, the search result is 300- 1 10,000; Belong to small and medium;
C, the search result is 1-3 million; Belong to medium;
D, the search results are 3-5 million; Belong to the upper middle;
E, the search results are more than 5 million; This is a difficult word.
3. Look at the number of pages searched
When searching for a word, many of them are internal pages, indicating that the degree of competition is small, because under normal circumstances, the weight of the homepage of the website is the highest, and the ranking is generally the homepage. So if it appears on the inside page, it means that there are not many websites with this keyword as the home page, even if the weight is not very high. If we can seize the opportunity to do it with the home page, it will naturally be much easier.
4. Observe Baidu's collection.
The so-called Baidu collection is actually the number of Baidu collections containing keyword pages. Generally speaking, the more Baidu terms, the hotter the keywords. In this case, even long-tail keywords are quite difficult to optimize.
Step 5 look at the rankings
When we have a keyword we want to do, we can put it in the search engine to see which websites rank on the home page and whether there are any big brands or authoritative websites. In addition, we can see that these websites ranked on the front page are all the contents of the front page. You want to put this keyword on Shenyang's page. Compare, see if you have any advantages, and then decide.
6. Look at the bidding quantity
The number of advertisements on search pages is also an important indicator to measure the difficulty of keyword competition, because advertisers must have done very detailed competition analysis and profit analysis when placing keyword advertisements, and only keywords that can produce effects and profits will be put in. The number of bidding results directly reflects the degree of commercialization of keywords. The higher the degree of commercialization, the more competition and the more difficult it is to optimize.
In short, no matter what type of websites choose keywords, they should proceed from reality, fully understand and locate their own enterprises, and choose suitable keywords. Only in this way can the traffic of the website be effectively increased. So for SEO optimization, it is really important to master the difficulty of key optimization.