1. Brand positioning: Alpha Eye Cream may belong to a relatively economical positioning, aiming at attracting price-sensitive consumers.

2. Production cost: The production cost of eye cream includes raw materials, production technology and quality control. If the production cost of Alpha Eye Cream is controlled, it may be reflected in the price.

3. Sales strategy: Alpha Eye Cream may adopt a sales strategy of small profits but quick turnover, that is, to attract more consumers by reducing the profit of a single product, so as to gain a larger market share.

4. Market competition: The competition in the eye cream market is very fierce, so some brands may attract more consumers by lowering prices to occupy a larger market share.

It should be noted that low price does not necessarily mean poor product quality. When buying eye cream, you should pay attention to the composition and efficacy of the product, not just the price. At the same time, you can refer to the experience and evaluation of other consumers, consult the advice of professionals and choose the eye cream that suits you.